E-cigarettes are one of the latest stop-smoking tools to hit the market. But the truth is that selling them can be a good business that caters to chain smokers as well as those looking to quit.

Just because they’re meant to help you quit smoking doesn’t mean they aren’t a very good option for those who are looking for a way to smoke without all the nasty toxins and smoke. In fact, marketing your electronic cigarettes exclusively to smokers could help you earn big.

After all, it’s the smokers that will place regular orders on your website or social media page! But how can you earn money online using your e-cigarettes business?

Getting started: get a website up

The first step, of course, is to get a website set up. Before you can start selling anything, you need a place where people can come to buy whatever it is you’re selling: e-cigarettes, in this case. You’ll need quality web copy that gently pushes people to buy, and the design should be professional.

With a good-looking website, you’ll find that your business is ready to be launched. Now all you need is a good social media presence … one of the hardest things to do, in fact.

Take it to Facebook

To get your social media presence started, Facebook pages are the first and best option for you. You can use these to promote your company — let’s call it “Magical E-Cigs.com,” for fun. Get yourself a “Magical E-Cigs” Facebook page for your company, and “Like” that Page from your own personal Facebook page.

Other social media accounts

Once you’ve got the Facebook page up and running, start signing up for all the other social media websites you can find. You definitely need to establish a Twitter account, as well as a LinkedIn page for your company. Sign up for Digg, Google+, Pinterest, YouTube, Instagram, Reddit, Tumblr, and possibly even MySpace.

The more social media sites you sign up with, the greater your chance of being discovered.

Before you start posting content to these sites, you need to know more about the audience you’re trying to reach. E-cigarettes are going to be great for smokers — which means people of all ages — as well as those trying to quit, so you need to find out more about these people.

You can read survey results from companies like Marlboro, check out Internet forums to learn more about smokers’ reading and viewing habits, and even meet with people personally.

Why do the research?

The purpose of learning more about your audience is to find out what to post on your social media pages. Some people will love the long, informational posts, while others prefer short tweets with sound bites of information.

Pictures on Instagram will be a hook that many will love, while others will prefer Pinterest boards. By spending time doing your research into your target audience, you’ll be able to find out more about what you need to do to reach them.

To launch the business …

There are two things you need to do now:

  1. Find a supplier: Make sure you have a good supplier that will provide you with all the products you need for your online sales. Go Electronic Cigarette is a reputable company, but there are many more to consider.

  2. Start posting content: Your primary goal now should be to produce interesting content to post to your social media pages. You can post on Twitter, promote yourself via Facebook, or share your company profile via LinkedIn.

Use Pinterest to generate interest in e-cigs, and post videos on your YouTube channel. Do whatever you can to get people interested in your social media profiles, because that will encourage them to click on the link back to your website. Once they’re at your website, your product and web copy will do the earning for you!

Written by Drew Hendricks