Getting people to shopping carts is only part of the equation. To really be successful, there are things you can do to make their experience stickier and end the dreaded shopping cart abandonment.
In 2013, we saw more customers turning to social to increase conversion rates, this is in contrast to 2012 when our retailers were almost exclusively interested in growing their social reach and referral traffic.
This year we saw customers use social tools designed to encourage checkout achieve a 16.3% conversion rate vs. their baseline of only 2.8%. Here are 5 ways our customers used social to increase their conversion rates in 2013.
Read More: Website Magazine