Stop Shopping Cart Abandonment

Shopping Carts

Getting people to shopping carts is only part of the equation. To really be successful, there are things you can do to make their experience stickier and end the dreaded shopping cart abandonment.

In 2013, we saw more customers turning to social to increase conversion rates, this is in contrast to 2012 when our retailers were almost exclusively interested in growing their social reach and referral traffic.

This year we saw customers use social tools designed to encourage checkout achieve a 16.3% conversion rate vs. their baseline of only 2.8%. Here are 5 ways our customers used social to increase their conversion rates in 2013.

Read More: Website Magazine

Comments

  1. says

    This stability therefore lends itself to a great deal of introspection through the systematic breaking down of the cart abandonment rate. Indeed, when observed this way, brands will soon realise that the users who contributed to this rate are neither customers nor are they lost forever. They are in the middle point between these two spots and are therefore not only easier to target, but also to convert.

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