The Automotive Industry has begun realizing more and more the importance to become a part of the Social Media Industry to ensure continued success and to collide with the times. You are able to see this with Toyota, Ford and others that have initialized a relationship with Social Media. But how do YOU do it?
Whether you are a big Dealership or a small one, Social Media needs to become integrated within your Marketing Strategy. With any promotion for your Dealership, you plan, assign a person, or team and you execute. It is much the same with Social Media. It is important that you first start with a plan.
Think of how you want to be perceived on your Social Networks. Unlike other media forms – a sales pitch or Inventory is not going to cut it. – So you need to think of how to grab people’s attention without sounding as if you are trying to sell something.
Sounds like a waste of time, right?
Currently Facebook has reached 500 million active users. Twitter has over 600 thousand searches a day and the average person watches 15 minutes of YouTube every single day. These statistics astound many and are vital towards your campaign. Knowing the effect Social Media has on people you need to create a strategic plan that uses your Dealerships name as a fun, informative, helpful and yes, useful way. The easiest way to manage and maintain your Social Networks is to assign a person or a team to continuously update your Facebook, Twitter, and YouTube Accounts.
Whom Do I Assign for Social Media?
This answer is a lot easier than you think. Look around your Dealership; the same people you trust to sell, answer the phones, and run the Dealership are the same people you should entrust your Social Networks to, Trust your employees online as you currently do offline. Once you assemble an SM team, think of creative content that would be useful for your online community as well as, grabbing their attention to your efforts. The more outside the box you go, the more responses you will receive.
Have fun with the content you choose to post for your online community, think of quizzes, multiple choices, and interactive videos that will grab the attention of your viewers. Make sure to incorporate articles that are informative about the Automotive Industry by writing or simply searching for them online. Use the knowledge that you know with how-to videos or articles that will be helpful to your community and showcase your Dealership, as well as, those working in your Dealership.
Show personality! No one enjoys mundane reads or videos, so think up creative original content and that way you will not only receive great feedback but also increase your SMO and SEO amongst search engines.
When you start taking your Social Media seriously, people will notice. They will see your hard work and efforts and want to be a part of it. They will do so, by sharing your content and by interacting with your various Social Networks. This is a good sign, and exactly what you want to strive for since it will create a domino effect of their friends and followers seeing just how great of a Dealership you are.
You must remember with every interaction made by a member of your online community, you need to pay attention and respond, use their name and handle to keep the personable relationship flowing. Remember, not responding is like sending a letter and not getting one back. It just sucks! So, respond!
These few and easy steps will guide you on the right road to creating the proper Social Media success you are trying to ensue with your Dealership. It will take effort and time to continue the journey and see results. However, the more time spent within Social Media, the more you optimize your name, your vehicles and own your online reputation unlike ever before.
Nothing you do in Social Media is a waste of time. Everything you do, gains you possibility and recognition.
Social Media Specialist