While there’s something that can be said about “size doesn’t matter” in social media, there is one case in which it definitely does. The larger companies of the world have always had an advantage in resources over their smaller competitors but are finding that social media is more about strategy and proper use of engagement and conversation than sheer budget.
Now in 2010, many of the social media woes of the past are starting to be rectified. Larger companies are realizing that throwing a ton of money at social media without a strong strategy is foolish. As a result, they’ve learned their lessons and started getting stronger at it.
The infographic below from Flowtown tells a compelling visual story of how things are getting better in corporate America.
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Yes, it does make sense, social media is not highly influenced by the budget a business has, but rather by the strategy they have!
Who’s side are you on, Rucker? “Social media woes of the past are starting to be rectified”? The whole beauty of social media is that CITI can no longer pretend to be in business just so your baby daughter will go to college one day. And just because they’re all using twitter and facebook doesn’t mean people are taking it seriously. Social media’s raison d’etre is to destroy the corporate facade; it’s users demand authenticity, hence traditional corporate marketing is dead.
If you “get it” you already know that the revolution in social media can benefit BIG business by enhancing its internal communication, knowledge sharing and social cohesion. We all know that just as Facebook, Twitter, YouTube, Linked In, et al have tapped into the
power of unlimited networks, so must business. The benefits from supporting and tapping into the myriad of networks functioning within your organization is critical to growth right NOW…
We all know that people are beginning to develop ways of measuring the impact of social media on the bottom line through the development of concepts like “social capital” where the power and productivity tied up in relationships is identified and
converted into a metric…
If none of this applies to you then it may be time that you did ?Get it!? because the power of social networks is about to be unleashed on the business world, and the ability to use it intelligently and strategically may make all the difference to the future success…
Fortune 100 are getting it right. The heavy shift to Twitter over facebook may be a tactical sign wanting to meet with professional audience over just fun loving audience in Facebook. No pun intended. My concern is that many small businesses are yet to catch up with social media fever.