With an estimated $2 billion in revenue last year and expectations set to nearly double that number this year, many wonder how a free service makes money. The games are huge and with the recent complete switch to Facebook Credits for in-game merchandise, that’s definitely a part of it. Yet, advertisers are able to hyper-target us in ways never truly seen.

So, what is Facebook really selling?
How Facebook Makes Money
Created for Social Media by OBizMedia via Wexford OH Mercedes.

Written by JD Rucker
+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.