How Facebook Makes Money

With an estimated $2 billion in revenue last year and expectations set to nearly double that number this year, many wonder how a free service makes money. The games are huge and with the recent complete switch to Facebook Credits for in-game merchandise, that’s definitely a part of it. Yet, advertisers are able to hyper-target us in ways never truly seen.

So, what is Facebook really selling?
How Facebook Makes Money
Created for Social Media by OBizMedia via Wexford OH Mercedes.

JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

39 thoughts on “How Facebook Makes Money

  1. Strange then how I find little relevance in the ads I see in Facebook. I guess Facebook doesn’t know me as well as it thinks it does…

  2. i have experimented with deleting ads from facebook the more i delete a certain catagory like dating the more dating ads i get.i like relevant ads i guess if i posted i was in relationship they might disappear the dating ad that is.
    if you leave your interests and likes blank guess what not to many ads come your way.

  3. I think the percentage share of Facebook credits as a revenue source will increase. With the onset of F-commerce, it’s not impossible that F-credits will be used in a different way and not just for advertising or online games.

    Amazing too how much data social networks can collect. Users should be wary of not only their privacy settings but with anything they put up out there.

  4. Great post JD Rocker.
    Facebook ads is fast outsmarting and replacing Google ads – Adword (Main Google Revenue Source)

    I have a detailed post on facebook revenue source, the may facebook revenue secrets here.

    Its explain the three main secrets of facebook income.

  5. Hi,

    Everybody is surprised, how Face book earns money while everything is free in Face book.

    But Pl remember…………….Nothing is free in this World except Failure & Death.

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