The relationship between Social Media and small businesses is growing, and with growth, questions regarding the effectiveness of Social Media occur. Questions like “which social network would benefit my business best?” or “How can I find where my community engages the most?”

These questions are valid and answers to these questions will help you fulfill your social media strategy.  Formulation of a plan going into any Social Media platform can make a huge difference in the outcome. A recent study by a social media management tool, Postling and Social Media blog, Mashable, has been calculated into a nifty infograph so you can see just how effective your Social Media efforts are.

The following Infograph can assist you in which social network will work for you.

Which Social Network works Best for Your Small Business?


Erin Ryan is a writer for various blogs and a Social Media Specialist who has a keen understanding of the power of Social Media for business and fervently stays up-to-date with the Social Media Industry. Erin enjoys teaching and helping people and businesses on how to use and connect through Social Media. You can connect with Erin on Twitter.

Read more Social Media news on our blog.

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  1. I thing small business owners should spend more time on LinkedIn and in other social media websites rather than posting some silly updates on Facebook and other social networking websites. They should spent quality time on other B2B marketing websites rather.

  2. I’ll be the first to admit, I’m a sucker for infographics. Recently, I’ve begun to think that social media infographics are just a new way of showing the same old statistics; gender ratios on Twitter, etc. I was pleased to find that this one offered new statistics I could actually incorporate into my clients’ accounts. The difference between posting 8+ times a week and 1-7 times a week in terms of replies and comments was amazing, I had no idea! Thanks for sharing!

    Melissa Cahoon
    Interactive Marketing Intern

  3. Nice stats – thanks for sharing.

    Big fan of Postling as well, check’em out.

  4. Joshua Blount

    I disagree with Mr. Mark. That is absurd. Companies should never even visit Linkedin. Where are the consumers and customers? Last time I checked Facebook and Twitter controlled the population.

  5. @Melissa

    Yeah, I’m a sucker for info graphics too. Actually, I’m kind of surprised that Facebook is being beat-out by Twitter on this one. But it’s obviously close.


    You would be amazed by the results some people are getting by posting silly updates on Facebook these days… and how immature some posts on LinkedIn can be. Not dissing any social network. But they all have their strengths and weaknesses. 🙂

  6. This post just supported the fact that I’m using the right tool for my business. If it hasn’t been for Twitter, I wouldn’t have made all those connections I need to get my business rolling as it’s tough to get faster response using other social networking sites ( this is based on first-hand experience ). Still, numbers can lie when it comes to measuring results in your social media campaign and I think we need more than ROI to be called effective; perhaps, a ‘super glue’ that will make our crowd stick to our brand.

  7. Blogging is #1, Facebook #2, Twitter #3 for me. To many small businesses use social media for announcing rather than listening and engaging with their customers.

  8. B2B should start and build a blog, build a solid LinkedIn profile and use Twitter to tie back to the blog and website. And please link their Twitter feed to all. Use the status option on LinkedIn as a professional version of FaceBook. B2C should also start and build a blog, create a Facebook page and also have a solid LinkedIn profile page and link it all together. Once the whole system is rolling and being managed effectively, then B2C can add Twitter. Take it a step at a time, do a few things right, then build from there. #1 rule though, it’s about your audience – give away what you know!

  9. First, these are great statistics for small businesses that are still on the fence about using social media as a marketing platform. Which social media platform(s) a business chooses to use should largely depend on which ones their target audiences choose to use. When employing any kind of marketing its always wise to keep track of your efforts and weed out which platforms and strategies are not helping to achieve your goals and focus on the ones that are. An important thing for all businesses to remember is no matter if they are on Facebook or LinkedIn, not to expect results over night.

  10. Angela

    Facebook and Twitter are two major social media networks that are constantly expanding. I’ve seen small businesses in my city use Twitter to attract customers with free giveways with the first # of retweets that the company originally tweets. When I watch television, I see that major companies now include a “Follow us on Facebook or Twitter..” somewhere in their commercial which is a good idea. Great way to explain the findings.

  11. Thomas

    Has anyone here heard about Argyle Social? It really helps with measuring the impact of social media for a small business. Check em out:

  12. Rob

    Excellent Post Thanks

  13. Choosing the right social media for your business is crucial but whatever social you may use, one should have a social media strategy for each. Each social media works differently.

    Using Twitter and Facebook are effective. It works for us and it may also work for your business too.

  14. Alessandra

    I think these infographs really highlight the importance of developing and implementing a social media strategy. I think that both small businesses and big businesses can benefit from social media, and can really use it to connect with their audience on a whole other level. I recently wrote a blog post about how big businesses are using it to become more personal and little businesses are using it to expand and become bigger. Check it out here:

  15. With social media tools, and the expensive investments in tools such as Constant Contact and other software, I’ve seen the response to my work grow a lot but it’s not without a serious time and investment cost. I often wonder if it’s just a lot more clutter out there – the kind of stuff that leads to the “value creeping of my time and work.” More tools and more media clutter means more investment in them to get the word out about my work. I’m a cautious skeptic.