How can Social Media be the Backbone of a Company?

There are three camps into which every company in the world falls:

  • Those who don’t know or don’t care about social media
  • Those who care about social media and think it can be useful
  • Those who think social media can be the backbone of the company

If you were to break it down by percentages, the “Social Media is the Backbone” camp would most likely be the smallest. While business owners are starting to agree that social media has a place in their business, few would be willing to bet the farm on it. They are prudent, thoughtful, and wise.

Then again, many of them (depending on the type of company) would be incorrect.

For businesses big and small, social media has the ability to be THE backbone. It can assist in most areas of operations, sales, and marketing, and can streamline everything from the day-to-day affairs to long term implementation. I believe this. I’ve seen it.

Unfortunately, I can’t prove it.

I need proof. Help. Case studies. Examples.

I need proof.

Above, you will find an amazing infographic from Elliance. This is relatively old, but it holds true today more than it did when it was made.

Now, I have a request. I need people who have seen the tremendous potential of social media come true for them. I would like to gather as much data as I can to back up my claim. I believe it down to the core, but I need more than the few I know who have seen the success. If you’re that person or know someone who has, please feel free to contact me: JD Rucker.

If you are looking for automotive SEO, contact TK Carsites.

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Read more about social media for business on this social media blog.

About JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

Comments

  1. anikuyumjian says:

    There are three camps into which every company in the world falls:

    Those who don’t know or don’t care about social media
    Those who care about social media and think it can be useful
    Those who think social media can be the backbone of the company

    I think this is a good way to break social media use down. I think that I fall into the second category because I find the impact of it to be very influential on both profit and non-profit organizations. I would not rely totally on its power to run the company, but I definitely think it is a huge part in a company’s success.

  2. Social Media is really helpful in creating your brand and target your market in digital way.

  3. I’d say the 3 moon shirt is a pretty good example.
    http://www.popculturetees.com/2009/08/05/the-evolution-of-the-3-moon-shirt/

  4. Being a social media executive,i have realized the potential of social media and its quick effectiveness,we are currently holding projects worth 100 million dollars,so you can imagine its effectiveness.
    From Kashmir india
    Redalkemi SMM division,chandigarh.

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