Avalaunch, a leading media marketing corporation, has recently unveiled its newly updated History Of Marketing Channels graphic. This is essentially a history of all of the various channels and methods by which media advertising has been communicated to the public over the years. It is presented in graphic form, so that the viewer can quickly get a sense of how advertising has evolved over the past few centuries. The implication is that media advertising has marched hand in hand with technological developments, and is far from its final stage of evolution.
The chart begins in 1839, at which time advertising posters on private property were apparently banned in the city of London, England. We’re not sure why they chose this particular date to begin. The only guess we can hazard is that this action proves that media advertising was already quite briskly underway. After all, this was the time of the great Fleet Street newspaper boom, a time when advertising had a whole new mass marketed medium to utilize.
The next date on the graphic, 1864, is a very curious one. It alleges that the medium of the telegraph was being used to deliver unsolicited spam! We can only imagine being summoned by telegram, perhaps in the middle of the night, to go down to the office to receive an urgent message…then discovering it was only an ad for a new brand of shaving cream!
The year 1867 records the earliest billboard rentals, whereas the 1880’s mark the time of the earliest known use of trademarking for products. We certainly don’t need to dwell on how important of a development for advertising the trademark was! Trademarking certainly worked hand in hand with the patenting of inventions to create the era of the “personalized” brand of products (think of individuals such as Betty Crocker and Harland “Colonel” Sanders).
With the coming of the twentieth century, a new era in advertising opened with the establishment of the Harvard Business School. This institution was the first to treat mass marketed advertising as a virtual science, and paved the way for these techniques to be applied to new inventions such as radio, motion pictures, and, eventually, television.
Of course, the last years of the 20th and the first decade of the 21st century have brought even more technological progress, with the invention of the internet, the Android, the I-pad, and a slew of other newfangled inventions. The chart ends, as it must, with our own time, but is open ended enough to take in whatever comes next. Overall, the chart is an excellent shorthand device, and is worthy of your reference.
Infographic By: Avalaunch Media