It is not every day that we go to our LinkedIn profiles; it is usually when we need to update our online resume or just checking in to see if we have mail or invitations to connect. LinkedIn, although the top choice as a business networking site for companies and employees to connect and those who are looking for work or to hire, is still not viewed as a daily social networking platform.

The business social networking site, LinkedIn is looking to change the amount of time spent on their site by redesigning their entire platform. As you are most likely aware recently they have added the “endorsement” feature which allows others to endorse another person’s specialty with a click of their mouse.

Now, they are visually cleaning up the look of profiles by emphasizing on displaying your networks and communities with images and graphs. Providing you with in-depth insights about you and your network, so even more so now than ever, choosing who you connect with on LinkedIn will reflect on your profile.


LinkedIn is looking to make it easier for you to find and connect with others based on interests and commonality, moving beyond just skill sets. However, keep in mind though these changes will help you to possibly engage more, many businesses and communities view LinkedIn as an online resume so you will want to always remain professional when interacting (this suggestion applies to all social networks).

There are 175 million members on LinkedIn, using the site to share their professional history and current positions, some who are in search for their next career path and others who are searching to find you and your skills to fill a void in their company.

No matter how you use LinkedIn, your ability to amplify your connections and use the site for even more networking is on its way.

Send a request to LinkedIn to try their new profile layout.

Leave a Reply


  1. Stephanie Bekerman

    I really hope the new LinkedIn layout works! I started to use LinkedIn, well, I attempted to use LinkedIn, a few months ago when I started looking for summer internships. It’s definitely not user-friendly at first, but that might be because I’ve been accustomed to using Facebook and Twitter. I think I could definitely use LinkedIn as a tool to network and find internships for the summer, if I could successfully navigate the site.

    Stephanie Bekerman
    Tulane University

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