Having Facebook and Twitter pages has become an essential nonnegotiable when it comes to getting top positioning for your site.
Using social media strategically can help bump your company up the SERP list and hopefully to first-page search engine results.
Keeping Them Informed
Twitter blasts and Facebook updates are the standard way to interact with your customers, let them know what’s new, and inform and entertain them.
Be a Traffic Director
The power of word-of-click is neck-and-neck with the power of word-of-mouth. Giving a comprehensive description of your brand in the “About” section on each of your sites, frequently updating and using business keywords that target consumers would likely intuitively use, along with clear and detailed descriptions of your business, will help drive traffic.
Cultivate a Following
Continuously adding new content such as shareable video and image content along with text further encourage fans and followers to further publicize your site.
Google acknowledges that it looks for discussion and commentary on your business’s social media pages as a way of determining relevance in ranking.
Let All the Pages Lead Back to You
Your business social media web page’s construction is a crucial part of attracting customers to your site. To be easily found by a target consumer, a given search engine has to be able to easily detect and read your site; your site should also be designed to load as quickly as possible. A 301 redirect code will prevent duplicates of your site, which lower your ranking, and helps Google find you if you change or move site content.
Including your physical address, regional area and using geo-targeted keywords helps narrow you down as a distinctive entity within your industry.
Online PR Clout
To generate best results, social media isn’t something you can just dabble in. Hiring a dedicated employee to act as liaison between your business and the cyber-world is a solid strategic move towards becoming a go-to-entity. Your site will have the most traffic-attracting power when you take the time to regularly update your site with new content.
Ultimately, your business’s use of social media is about building relationships with those out of nearby physical reach. With patience and perseverance, there’s little question you’re opening the door to a greater likelihood of increased/improved prospects for your company through dynamic, focused online networking.
More Not Necessarily Better
Fans and followers interacting with your site help you build authority within a given social media site, and the major search engines determine where to rank your social pages partially based on this traffic. How frequently you add to your social media sites can also be a factor in search engine ranking. One study revealed that businesses posting 5-10 times weekly achieved best results, but interaction rates plunged 25 percent when posting more than seven times weekly week.
Keeping Focused on the Big Picture
Maximizing SEO through a social media presence boils down to the pure element of the best any successful business can achieve: providing great customer service and letting as many people as possible know about it.