QUICK! How much time should you spend building your Google+ Business Page? That’s right – 5 minutes.
Now, how much time should you spend working on your Google+Business Page once it’s built?
Yep, 5 minutes again. Not much. Not yet.
In the next year, Google will be plugging in business pages with Google Places and other services that will truly make the service valuable for business users. For now, it’s relatively meaningless. Anyone can build them and attach them to any Google Places listing (not the account, just the listing thankfully). There are tens of millions of users, but there’s still very little happening.
Get it going now, though. Be prepared. Be an early adopter. Bet on Google. They’ll get this one right and in the near future Google+ will be valuable for businesses. Today is not that day, but it can in the future.
Here’s a quick tutorial (thanks Columbus Indiana Ram!):