Google Hashtags for You!

Google Plus Hashtags

Part of the Google Plus update that we experienced a few weeks ago was an addition of auto hashtagging. This feature picks up keywords from your update and adds a label on the top right hand corner of your post, which helps your content’s exposure.

Google has also released a very useful help centre page that explains exactly how to use auto hashtags and also standard hashtags on the Google Plus network.

It is hard to identify how Google decides what hashtags are relevant. After some testing, I have found keyword density plays an important role however there are some cases which make this theory obsolete- if anything, it looks like this feature is randomised, this being said, it would be unsafe to rely on this new feature.

This feature is very helpful to those who are new to social media. A lot of people barely understand what a hashtag is, let alone use it. However, with this feature, it gives people a fighting chance and an opportunity to put their content in front of a larger audience. This couldn’t come at a greater time as it is becoming apparent that social media is important to boost your SEO rankings, so with this new capability there is the chance to perform better in the search engines.

As I said earlier, posts aren’t tagged 100% of the time. We could begin to see some inexperienced users depending on this and missing out on a lot of exposure.  It’s important to remember and continue to use relevant hashtags within your content.

All in all, I can see that this is one way that Google is proving itself to be a better network than Facebook. It will be interesting to see whether or not this will help increase a pages’ following or if it will make no difference.­­

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About Lewis Austin

This article was written by Lewis Austin , the PPC & Social Media Manager at Absolute Digital Media . Working on a variety of campaigns within our paid search department, Lewis is currently studying to become a Google AdWords Certified Individual, extending his knowledge within the AdWords and Analytics platforms. When he’s not keeping up to date with Google’s latest blogs, news and webinars, Lewis loves watching comedies and relaxing with the odd video game.

Comments

  1. Google did a good job with the auto hashtagging. It lowers the bar for people that have only seen hashtags on Kate Spade products and in mass media. Google gives them relevant hashtags without having to figure out how to use them.

  2. I’m not good with hashtags. Mostly because I’ve seen people on Twitter overusing them, having hash tags 3 times longer than their message. Nonetheless, I a still willing to tryout the hash tags with Goolge +. Perhaps it’ll change my opinion toward hash tags.

  3. Good post Lewis. I didn’t know about Google+ auto-hashtagging until now. Thanks for the pingback, too! :)

  4. Hey Cliff, I would agree with you that some people over use hashtags and messages lose their meaning because of this. Getting the balance is tough but there are loads of resources available.
    I would say the way in which we should use hashtags will stay the same regardless of network, ie Twitter Google Plus and soon to be Facebook.

    Hey Greg! Glad you enjoyed the article!

  5. Usually I don’t learn post on blogs, however I wish to say that this write-up very forced me to
    check out and do it! Your writing style has been surprised me.
    Thank you, very great post.

  6. Good article Lewis as I was trying to figure out how Google works out which hashtags are most relevant. Keyword density does play an important part, but I agree that randomisation is a factor here. As usual, manual hashtags are the way to go!

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