Gerber Facebook Contest Goes Viral

Gerber Facebook ContestRunning contests on social media is a risky proposition. It has to be just the right idea, and it has to be handled just the right way. Today, I want to take a look at one recent contest that has completely taken over marketing using Facebook.

Which contest is it? If you’ve spent any time on Facebook this month, I bet you can already guess. That’s right, it’s the Gerber Generation Photo Search 2012.

This is a perfect example of how a contest can be some of the best viral marketing you’ll ever see. It takes a behavior that people already enjoy engaging in (sharing baby pictures) and makes it into a challenge. “Do you think your child is the cutest?” Of course you do, and that’s why you’re going to spam your family and friends with the link and remind them to vote every day.

Gerber does a couple things really well here. It’s an obvious tie-in to their product, and seeing their brand name plastered over the faces of adorable babies is sure to have a subliminal effect on all Facebook users. Also, by allowing people to vote once every day, they keep engagement high and ensure that the entrants will drive traffic by requesting friends and families to vote.

Use this contest as inspiration for one of your own. Using adorable babies won’t make sense for most businesses, but chances are there’s some aspect of your company that is photogenic. Just remember, make it something people care about, and be careful not to spam.

Original article about Facebook contests posted on Wikimotive’s blog under the title Gerber’s Great Contest.

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.

2 thoughts on “Gerber Facebook Contest Goes Viral

  1. This is a great example of how Facebook can be used to market a product or brand to the public but, there are so many ways company’s and organizations miss you Facebook. Especially, when it comes to promoting a contest. So many times companies promote a contest that is not well thought out and causes the company to undergo scrutiny and criticism. For example, Molson Canadian Beer held a contest to find the best party college, encouraging students to upload pictures of them drinking and partying. They came under fire for promoting binge drinking and obscene behavior. They also did not think about all the underage drinking that goes on at universities and that underage students would attempt to upload pictures of themselves consuming alcohol. It is so easy for companies to hurt their reputation and brand by one bad contest or post. But, Gerber does a great job and this contest will only help their brand.

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