If you’re in social media, you must set aside an hour to watch this video. It’ll be the best hour you spend learning about social media all day.

Barbara French, Sr. Director, Analyst Relations with Juniper Networks moderates the star-studded panel that includes Don Bulmer, VP of Global Communications for SAP, Guy Kawasako, Co-Founder for Alltop, and Mike Fauscette, GVP, Software Business Solutions for IDC. They discuss some important information for businesses on how to turn influencers into brand advocates.

Set aside time and watch the whole thing. It’s worth it.

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Written by JD Rucker
+JD Rucker is Editor at Soshable. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.