Daily Deals on… Porn?

FriendFinder JigoCity

Today, the publisher of adult magazine Penthouse intends to buy a daily deals site. What do they have up their sleeve?

FriendFinder Networks will pay $65 million in stocks and warrants for JigoCity in an effort to expand into the social networking arena that is currently booming in China and throughout east Asia. While all of that makes sense (somewhat) why would they not just build their own, expand on their current properties, or buy something more in line with their core product?

JigoCity is a daily deals site similar to Groupon and LivingSocial. Its focus is the lifestyle space and is popular in Australia, Brazil, China, Hong Kong, Singapore, and Taiwan. The company is growing, but it does not appear to be a fit for the company that runs several adult social networks. Why would they have an interest?

The answer is in the industry.

Online porn, once considered the fastest buck on the internet, has taken a hit over recent years due to scandals, increased competition driving down prices, and availability of free porn. Since going public in May, FriendFinder shares have fallen 65%. Is the online porn industry dying? Is there a need to branch out into other revenue-generating arenas?

Apparently so.

We’ll know more once the deal is complete and changes are either announced or made, but it is likely that other than adding adult-oriented products to the daily deals mix, that nothing major will change. It’s very possible that the company can’t make money the old-fashioned way, so they have to embrace something else. Why not social media?

Rocco Penn

A tech blogger, social media analyst, and general promoter of all things positive in the world. "Bring it. I'm ready." Find me on Media Caffeine, Twitter, Facebook, and Google+.

11 thoughts on “Daily Deals on… Porn?

  1. They wouldnt be the first to offer adult daily deals, there are already companies out there like http://www.ratedrdeals.com doing this

    Be intresting to see if the can bring something different to the adult daily deal space

  2. All Gays and porn viewers will burn in hell. believe it people! 330.807.7060 call and I’ll explain why you’re hell bound!

  3. I just like the helpful information you provide on your articles.

    I will bookmark your blog and test again here regularly.
    I’m rather sure I’ll be informed a lot of new stuff proper here!
    Best of luck for the following!

  4. Great article. Still after 3 years the industry is up and running. As long as there is a demand there will always be a service IMHO

  5. Pretty nice post. I just stumbled upon your blog and wanted to say that I’ve
    truly enjoyed browsing your blog posts. After all I
    will be subscribing to your feed and I hope you write
    again very soon!

  6. hello there and thank you for your information – I’ve certainly picked up anything new from right here.
    I did however expertise some technical issues using this website,
    as I experienced to reload the website lots of times previous to I could get
    it to load properly. I had been wondering if your hosting is
    OK? Not that I’m complaining, but sluggish loading instances times will often affect your placement in google and can damage
    your high quality score if ads and marketing with Adwords.
    Anyway I am adding this RSS to my email and can look out for a lot more of your respective exciting content.
    Make sure you update this again very soon.

  7. I know this if off topic but I’m looking into starting my own weblog and was curious what
    all is needed to get setup? I’m assuming having a blog like
    yours would cost a pretty penny? I’m not very web savvy so I’m not
    100% certain. Any suggestions or advice would be greatly appreciated.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>