Foursquare Expanding Facebook Presence

Foursquare UpdatesFoursquare has quietly been making moves that will have a major impact on local businesses and local internet marketing. The service is already used to check in at a variety of places, and now their reach will be expanding.

The first new feature is the explore option for non-registered users, and the attached ratings update. Explore lets users search for specific kinds of businesses and deals and gives them recommendations. With the new ratings update, users will see a rank from 1-10 next to the location name.

This is important for businesses because Foursquare is promising more accurate ratings than the usual customer review system. They are basing their rankings off of tips, likes, dislikes, popularity, loyalty, and check ins. As more users are attracted to the service, businesses will have to pay attention to exactly how the algorithm is functioning and be sure to keep their review scores high.

The second new feature is an expanded Facebook check in. With the new update, users can check in friends who aren’t Foursquare users. They simply click the “add a friend” icon when they’re checking in and select them off the list. Their friend will be tagged and Facebook will mark it on both of their walls.

This is good for businesses because it’s another way that you can land in peoples’ news feeds. The more times people see your name, the better. This is especially true when they know their friends are already customers. Being able to tag non-users will encourage people to tag more, so you’ll land on more news feeds.

Original article about Foursquare updates posted on Wikimotive’s blog under the title New Set Of Updates For Foursquare.

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.

4 thoughts on “Foursquare Expanding Facebook Presence

  1. As you probably know, I love foursquare. I’m a bit torn on the whole idea of tagging others on check-ins. I thought that this was the thing that separated foursquare check-ins from Facebook check-ins… allowing people (by default) to control when they are publicly checked in at a venue!

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