Technology has become a walking, talking part of our daily lives.  In fact, technology is so built into the decision-making of most people that it is nearly impossible to grow a company without utilizing social media tools.  A company has to be visible in order to be relevant, and these strange new systems like SEO writing and link building services, which can be difficult to understand, are also essential tools for the modern-day entrepreneur.

Of the many tools that are out there, here are the five that every businessperson should be using.

1.  Facebook

The fact is that everybody is there, and the Millennials especially are plugged into Facebook like you wouldn’t believe.  More and more, that’s where people go to find things, and so to be viable you at least need a company facebook page.  Once you have that, encourage your customers to like it; that’s probably the best way to drive referral business today.

2.  Video

Video is a great way to increase the visibility of your business.  The videos don’t have to be brilliant, they don’t have to be shot well, and they don’t really even need to be about anything.  Again, it’s mainly about creating presence.  But if while creating that presence you happen to come up with something that people respond to, you just might go viral.

3.  Link Building Services

Link building services embed quality links to your Website from other content around the Web.  To search engines, that appears as incidents in which other well-traveled sites are referring to your site.  That makes your site seem more important, and search engines pick it up.

4.  LinkedIn Endorsements

In important ways LinkedIn is still trying to define itself in the social media niche.  However, as Facebook’s extreme popularity begins to catch up with it, professionals are looking more and more to LinkedIn for professional networking.  That includes making endorsements and writing recommendations.  If you jump in and endorse people you know, you’ll get endorsements back.  A professional network can be crucial to growing a business.

5.  Targeted advertising

Online advertising is still struggling to define itself as a truly new genre – a feat the major markets for advertising need to accomplish to make online advertising truly effective.  But it does have the benefit of being inexpensive and, through social media sites, incredibly well targeted.

There are many other places to spend time and money online, and the fact is that a list written today, however true it is now, might be outdated in three or four months.  The social media space is constantly changing, but investing in that space, especially in link building services and other search engine optimization methods, is the best way to help your business grow.


Written by Drew Hendricks