The majority of businesses on Facebook fall into one of two mindsets. They either use their Facebook feed for sales and marketing only and wonder why they aren’t getting any engagement or they believe that Facebook is strictly a branding tool and there’s no need to try to sell anything or drive traffic to their website. Thankfully, there’s an easy way to prove that both concepts are incorrect.
In the infographic below by Post Planner, they explore a simplistic but effective formula for finding success, increasing traffic, and driving sales through Facebook. As with most pieces of advice, one must always tweak and adjust based upon their own circumstances, industry, and definitions of success, but this graphic offers a great starting point in the quest to “catch more fish” through Facebook.
Click to enlarge.