Yeah! You’ve got your first Social Media Client!. . .Now What?

First Social Media Clients

You always remember your first, right?

So you’re a New Social Media Manager just breaking into the industry and you’ve got your first paying client! So now what do you do? I’ve learned from quite a few mistakes over the last couple of years as a freelance Social Media Manager & Consultant so I would like to share my list of Do’s and Don’t’s for those of you who are just getting going in your Social Media Management Businesses.

1. Under Promise & Over Deliver –

It’s a fundamental for any industry but I found that particularly when dealing with new Social Media Management accounts its important to outline what you will and wont be doing and when you will have it done by. I found that the clients who hadn’t outsourced their Social Media before or even begun to venture into Social Media for their businesses needed educating on the time it takes to perform thorough Social Media Management.

Explain clearly exactly what you actions you will be performing i.e. Buzz Monitoring and Reputation Management, Active Lead Generation, Customer Engagement etc Be strict with yourself and don’t let the lines get blurred.

2. Stick to the Package –

Some clients do require bespoke Social Media Management or Consulting solutions but most will generally pick a package when presented with some options. It’s a good idea to keep your clients to your Basic, Standard & Premium packages. I found that after signing up clients to a certain package I would get emails and calls saying “We have this special event on and we need X amount of tickets, please promote it on our Social Media pages” or “We’ve changed our website can you alter the Social Media” Foolishly I would do it to keep the client happy but then guess what? Next month there is something else to promote or change. If they want more they have to pay extra or go up to the next package its as simple as that! I introduced “Bolt Ons” to packages after a while. You may consider the same.

3. Go After More Clients in the Same Industry

My first client was my old employer (even if it was for free I still count it as my first client) Lexus. As soon as I found what I was doing was working I began to contact other local car dealerships and tell them of the service I had provided for Lexus. I won another Social Media Management account for one local dealer, landed a consulting gig for another and also managed to bring on an account for a Car Sales Training Company.

So what did I do then? Went after more training companies. Businesses don’t like to think that their competition are doing something they aren’t so play on that fact. Before long you’ll be able to real off a list of the clients you have on your books whenever your speaking to potential
prospects.

4. Get Referred

Its perfectly acceptable to ask for referral businesses from a happy client. Don’t miss this opportunity because you dont want to upset your client or affect your relationship with them. Just asking “Do you know of anyone else who could benefit from this service” If your delivering a good service then your clients should be more that happy to refer business to you.

A referral in Social Media is such a great advantage to the service provider i.e. the Social Media Manager. To have that client recommend you on LinkedIn or allow you to write a some positive comments about the work you do for their business can be one of the single biggest business generators available to the Social Media Manager. Tweet and share these comments on your Social Media profiles, in relevant Linkedin Groups and use the positive feedback as testimonials on your blog.

5. Keep Learning -

As we all know Social Media is changing rapidly and constantly. Its so important that we don’t stop learning. There is always something new to discover so just stay on top of changes and lear as much as you can about the current state of Social Media. Know Your Product! Learn more about
becoming a Social media Manager & Consultant here Get Pro Social.

Comments

  1. says

    I love the first advice you’ve written here: Under Promise & Over Deliver… or more likely, if you can’t deliver results, don’t make a promise in the first place. Still, there are plenty of misconceptions about social media marketing, especially when it comes to conversion. Now, I just wonder what’s your take on certifications offered on social media marketing..? I just think it is that one field you can’t really standardize for the mere fact that it’s constantly changing.

  2. says

    Hi Aaron, Thanks for the comment! With regard to certifications in Social Media, i think we need to look at it in a similar way as we do “computer programming” or say “video game design”. Both fast moving industries with new innovations happening daily but still certification is needed. As Social Media grows it grows in complexity i my opinion is that training and education of Social Media must be ongoing and certification must inclusive of refresher training. What are your thoughts?

  3. says

    Hi this is a really nice article. I am a new social media manager and had my first client(no longer a realtor) and the experience was great. At the time though I had no idea what I could offer or would offer I was still learning the craft. Now I am looking for that first paying client and was curious as to how to approach them. Thanks for the advice. I will keep it in mind.

  4. says

    Thanks Mark, I was looking for some advice because I have a meeting tomorrow that should hopefully result in my first paying client. I think the package deals are a good way to go and will try to implement them into my planning. For other people just starting out I’d recommend looking on Craigslist, I’ve seen a few listings there for SMM.

  5. Ali says

    Hi, I’m trying to start a social media business and landed a Skype interview with a producer that jumped when I approached him with my idea. He was very enthusiastic. The conversation went well, I thought I’d be nervous, I’m not a sales person, per se, but I wasn’t; he was very easy to talk to. We tweet a lot, so I knew him that way. Now, this was three weeks ago. He is EXTREMELY busy with new shows on TV, movies in film festivals and new projects. He has not gotten back to me about our Skype chat. He did send me an email with some details on his latest movies, which included his cell phone. We still tweet daily and he has given no indication that he is not interested, but has not really responded either. Am I being impatient? He called me ‘a legend’ on Twitter and thanked me for my support, I tweet articles and news that have to do with his projects. I don’t know what to think and don’t want to be a pest, but he would be a fantastic client and he also promised to give me many contacts. If I land him, it would be immense for me and my endeavour. I e-mailed him and asked if I could give his name as a refernce of someone interested in my services. If he wasn’t interested or changed his mind, he would tell me, right? Any advice would be appreciated. Thank you!

  6. kim says

    Why not go after businesses from the products you own in your own home? Look around of all the brand name items you own from clothing, to appliances, to items in your garage. You use them every day, who would be a better promoter of an item than someone who uses or owns the product. I made a list of items that I use daily, including clothing I wear. I feel this would be a huge advantage of finding business!

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