Facebook’s Autoplay Video Ads are on Hold
There is a revenue stream that Facebook has been dying to tap into for some time now. It’s one that many advertisers cannot wait to get their hands on and it’s the type of advertising that Facebook users are going to absolutely hate. Facebook autoplay ads are coming. They’re just not coming as quickly as expected.
Facebook started playing with autoplay video ads last year and were expected to roll them out by the middle of 2013. Then, we were told that they would likely come out in November. Now, word on the street is that they won’t be available until 2014. The reason is simple. Users are going to despise them. Some will leave Facebook as a result of them – that’s how obnoxious they will be. They will destroy some of the trust that Facebook has built up around its user experience and they aren’t ready to take that chance just yet.
The good news for users – you won’t hear them unless you click on them. The bad news – they’ll play whether you want them to or not. This will be a huge play for Facebook’s profits, but will it do more damage than good in the long run? That’s the question that they apparently haven’t answered yet, thus the delay.
These rumors come from AllThingsD:
Sources tell AllThingsD that Facebook has been advising some advertiser clients not to expect a rollout of the much-awaited auto-play video ad product before 2014. The ad format was originally supposed to make its debut in the first half of this year, but that never happened, and its launch has been pushed back several times since then.
Read More: AllThingsD