If you manage multiple Facebook pages, there’s a good chance that sometime in your time you’ve accidentally posted something as one presence while thinking you were someone else. It’s relatively common even for the most organized and careful social media peeps to switch identity to a page, then post somewhere later (such as when you log in and miss noting that you’re logged in as a page) under the wrong name.
Perhaps more importantly, those who have a large number of pages that they manage have felt the pain of having to constantly switch. This can be annoying, particularly when you find a piece of content that you want to share. Once you switch, you’re automatically taken to the page.
Now, Facebook has “Voice”, a much easier way to toggle back and forth between pages. It reminds you of who you are posting as and allows you to switch while you’re on the page. The best part is that you’re not actually switching accounts; once you navigate away from the page, you’re back to being your own identity.
This is good and takes a page out of Google+’s playbook which has had a similar ability since the introduction of pages.