Many of us are aware of the Facebook algorithm known as “EdgeRank” this is an ever-changing algorithm that filters content that is seen on Facebook. To read in-depth about “EdgeRank” might make some feel lost within its wording and if you are unfamiliar with how algorithms work than it might make your head spin.
To quickly and easily avoid you from having to decipher what it all means, the Facebook algo is merely a content filter so your individual newsfeed does not become cluttered and it helps cater to being able to see more of the people you have had interactions with rather than those you don’t and thus keeping us entertained and amused
continuously by ensuring that our interests and the people we enjoy the most through the activities of either liking, commenting, tagging or sharing are shown to us regularly within our newsfeeds.
It doesn’t stop there, “EdgeRank” also determines what is shared on Facebook organically as opposed to third-party tools or apps and with this data it will amplify the organic posts usually more so than those of outside parties.
EdgeRank also auto-hides outside images that have been posted more than once in a 24-hour period as well as any type of content posted in a less than 1-hour time frame. This also helps unclutter Facebook, which means that if you are posting something, you want to know how to avoid being auto-hidden due to the Facebook algorithm.
This also includes what type of content you post onto Facebook, the more organic the better; i.e. pictures and uploaded videos. You will not be penalized when uploading anything onto Facebook, since it is more beneficial for them if you share something that helps keep Facebook users on Facebook.
Recently, Facebook has added an “upcoming events” feature to display what is happening amongst your friends as well as within your area, this is a sign of a possible alter within the “EdgeRank” as any new features adds new signals and knowing how it affects you is important, especially if you want your shared content to be seen at the peak of the algorithm.
Another feature I noticed today that showed up in my newsfeed is an “also talking about” feature that displays other people on Facebook and within your network that are talking about the same topics as you are. The idea behind having a feature like this is to help people connect further by seeing who the other likeminded people are out there on Facebook that you may be unaware of and who share the same interests or thoughts as you do. The eerie aspect of this feature is that it displayed what I was talking about without adding any tags or links; the algorithm merely picked up the word as well as others and tagged the brand we were all referring to in a clumped area within the newsfeed.
This advanced ability for Facebook to define words and associate them to brands may be beneficial for businesses on Facebook, since like me, many do not tag or link to the brand they often talk about. On the other-hand this could be a bit intrusive on Facebook’s behalf to take status updates that may have been purposely not tagged or link for a reason and perhaps did not want the masses nor a brand to see what they wrote, especially since previously users were able to make the decision to include a brand in on their opinions.
Either way a change has happened again within the algorithm of Facebook that could be good for brands but may be not so great for users, truth is, people like options, choices and decisions to include who they want in on conversations they believe channel to their privacy settings, then again the obliteration of privacy has been in the making long before Facebook and questioned about throughout the life-span of Facebook, I guess the question is, will annihilating us the right to choose be Facebook’s downfall? Or will we continue to accommodate and adjust to the changes that seem out of our hands?