Facebook IP Protection Viral Myth

There is a privacy notice that seems to surface from time to time on Facebook, usually when a new security update is rolled-out.  I’ve been seeing it all over the place the last few days, and while it seems that most people are posting it just to be safe, others seem to believe that this will truly protect their content. Facebook users, especially businesses, should know that these status post declarations actually don’t do anything to protect their content.Marketing using Facebook isn’t without its inherent risks, and Facebook using your content without your permission is one of those risks, no matter what legal mumbo-jumbo you try and invoke.

In case you haven’t seen these posts, they usually begin with some variation of the following:

“In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, graphics, comics, paintings, photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above my written consent is needed at all times!”

The truth is, you agreed to Facebook’s terms (thus giving them permissions) when you joined the service. The only way to limit what they can use is through your privacy settings or by removing the content entirely. You don’t have to take my word for it though. Here is the text straight from Facebook’s own legal page:

“For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.”

Original article about Facebook’s IP Terms posted on Wikimotive’s blog under the title The Truth About The Viral Facebook Copyright Notice.

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.  wikimotive.com

One thought on “Facebook IP Protection Viral Myth

  1. Good question, I’m in the pocsers of figuring out what I mean! That certainly works as one example. Each platform/interface that we use is able to capture some element of our selves, but not others. I’m wondering if those elements that are left out also begin to drop out of our awareness in other areas of reality. So for example, what assumptions about relationships are inculcated in those who use dating websites? What view of knowledge is assumed by a search engine algorithm? What can be communicated about our experience through FB/Twitter do we become more attentive to those sorts of experience and less to others? Clearly this is all still quite vague and remains a thought experiment My sense is that the inner logic of media platforms, and the practices that emerge for users as they interact with those platforms, yield certain mental/bodily/affective habits that find their way into our general experience.

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