Many car dealers have created or have thought about creating a Facebook Business page for their dealership due to the social network having one billion users and three billion likes and comments generated daily. Facebook is where people like to share, explore, and connect, which ultimately makes it the perfect place for car dealers to engage with potential buyers.
Facebook recognizes its influence on car dealerships and through its Facebook for Business section, has currently made a PDF guide of “Best Practices for Car Dealerships” available to download, which you will want to download quickly for they change their PDF’s often to help various industries.
This Facebook download for Car Dealerships offers 4 best practices for car dealers to use as a guide. There are steps on how to create a Facebook Business page, if one does not already exist for your dealership, as well as, informative tips on how to increase engagement with fans using quality content on existing dealership Facebook pages.
It provides details about the value of having well-targeted Facebook Ads and Facebook Sponsored Stories. It includes a link to their Power Editor tool to become more informed about how to create, edit, and manage multiple campaigns on Facebook, as well as, explains their importance in reaching larger audiences and in helping with word of mouth marketing. It also shows you how to measure Ads and Page results through the use of Facebook’s Ad Manager Tool and Page Insights to help your dealership track its performance.
There is also a section for those Facebook pages with at least 400 likes that takes you through the steps on how to create Facebook Offers and how to use them to bring customers to your dealership with a promotion they can claim.
If you are a dealer using Facebook then it is vital that you find out how to make your Business page on Facebook stand out. Learning the best practices of Facebook pages, through the use of this free download, can help increase your engagement, improve your dealership’s online presence, and build long lasting connections with potential buyers.