Everybody’s Doing It: How Social Media is Being Used for Business

Is it a fad? Is it a scam? Is it here today, gone tomorrow?

Social media and marketing experts have had a wide range of opinions on the future of social media for a long time. Many said it would be gone by the end of 2010 (I even recall an article in 2007 that predicted the demise of social media as a marketing tool by 2008). Just about everyone who predicted that social media would die are either silent or admitting the error of their ways.

Our friends at Flowtown put together this excellent infographic that puts it all into perspective for us. Still have doubts? Don’t.

Click to enlarge.

Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010
Flowtown – Social Media Marketing Application

JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

19 thoughts on “Everybody’s Doing It: How Social Media is Being Used for Business

  1. I agree! Social media is not going anywhere. There is a lot of proof especially since companies are seeing results in their use of social media. The internet has changed drastically as a result and in my opinion has become a bit more personal.

  2. Definitely not going anywhere, not a fad that will just fade away. It is a great marketing tool that will continue to evolve along with SEM, and as long as companies see results, it will continue to go strong.

  3. Thanks for the infograph!

    I would agree that social media as a marketing channel for business is not going anywhere. Marketing goes where the consumers are, and if social media is not by definition that place, then I wouldn’t know what is. In the web-sense of thinking, that is. I know there is a real life somewhere out there too. : )

    It’s probably easy to suggest that social media for marketing is going to fade out, because we are just getting into seeing some really good case examples, with some really bad ones. This makes everything seem a bit bumpy, but I am sure that not too long from now there will be some feasible standards for what really works in this media type.

  4. I was surprised when you said about some peoples predictions over social medial halt by the end of 2010. How could they talk like that when social media was a just born baby at that time?

  5. Many companies are realizing that the best way to reach potential clients or for communications is quicker and more efficient use social networks than any other tool.

    The new networks are changing the way companies operate.

  6. Social media isn’t going to disappear and in fact it is only going to become more important. Things will certainly change. Facebook will probably not always be king; another site will pull a coup. While Twitter is hugely popular and growing everyday, it too will eventually be replaced by the “new, new thing.” The important thing here is that businesses learn how to effectively use social media, stay on top of the changes that will inevitably come, and adapt their marketing strategies to the new technologies as they emerge.

  7. Social Media isn´t going anywhere .. it has proven itself to be a valuable and powerfull tool for lots of companies. The only thing is that SMM works differently for every individual organization. The job of a Community Manager or Marketing & Communications Department is to find this balanced and optimum combination.

  8. Indeed social media is here to stay, new emerging websites come online every day and they offer even better features than the popular ones on top of the market. However, Facebook has become the industry monster. If you want to take a look at a brand new social media with full audio and video feature check http://www.ewolly.com.

  9. Social media is not going away. At first, people may have thought it would come and go; however, it has proven to be the constant pillar in social connectivity.

  10. We are just starting to dig into Flowtown and while I see some limitations (not everyone uses the same email address to sign up at different social networks) I do think they have a great platform for quickly surveying how a target audience is using sm. It is so not a fad and augments traditional methods in a way that has never been done before. Orange County presents a lot of opportunities for consultants to make a healthy living helping many businesses make sense of the new world of marketing.

  11. I find it fascinating that people would insist that social media would die out like a meteor striking the Earth when companies are just now learning to benefits of near-instantaneous consumer interaction through mediums like Facebook, Twitter and down-to-earth blogging that looks to converse rather than sell.

  12. You’re so cool! I do not suppose I’ve read a single thing like this before.
    So good to discover somebody with unique thoughts on this issue.
    Really.. thank you for starting this up. This site is one thing that’s needed on the internet, someone with a bit of originality!

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