Empire Avenue Goes Beyond Social Influence Measurement into the Realm of Influence Building

Empire Avenue

The world of social media influence has been a growing industry for years. Klout and Kred have emerged as two of the leaders in the segment with Trust Cloud and others making statements about their own growing relevance, but there’s a network (a game, really) that surpasses all of them in usefulness and has carved a unique niche for itself in the social networking universe. If you haven’t been paying attention to Empire Avenue, you probably don’t realize what you’re missing.

Many who have checked it out may have made the mistake of assuming it was just a game. The idea is simple – your social accounts help you to generate a “stock” price and you go on the open market. You can buy and sell shares in other users with “eaves” (currency) that you generate every day based upon your performance, shares sold, and your portfolio that pays you dividends. Each network is given a score that influences both your price and your dividends. All in all, it’s the type of game that you can master in days.

The value that it brings to the table for those who are deeply involved in social media both professionally and personally is miles ahead of the other influence measurement tools. Unlike the others that work based strictly on a combination of your social media activity and the votes that you get from other users, Empire Avenue adds an entire other dimension to the mix. As a game, this dimension makes it fun. As a social media tool, it’s unmatched.


Benefit 1: Strong Networking

Empire Avenue Brands

Every network has spammers. It’s unavoidable. Once you sift through the spammers on Empire Avenue, you’ll find that the quality of the users is much higher than any of the other influence tools. It’s for this reason that social media rockstars like Chris Pirillo, Reg Saddler, and Jessica Northey use it. It’s the reason that big brands such as AT&T, Dell, and Nokia use it. The regular users of the site are either strong in social media or trying to become strong.

This is a huge benefit for those who are really trying to network and make connections through social media to help their own brand or personal accounts.


Benefit 2: Amazing Analytics

Empire Avenue Analytics

Social influence measurement might be a small portion of what Empire Avenue does, but the evaluation tools and reports they provide are second to none in the industry. They go into detail about several of your social media profiles including some that are simply not considered by other networks. They show you what’s working and what isn’t working and base a portion of your dividends per share on the success you have with your social activities.

If the only goal was to have a tool that could show you your effectiveness in social media, this would be that tool. Fortunately for users, the site does much more than that.


Benefit 3: Direct Interaction with Influencers

Empire Avenue Engagement

You can find people on Klout and the other networks and Tweet at them or add them on Facebook. On Empire Avenue, you can talk to them through the network itself.

Between the chat feature on site, an engagement panel that pulls in the activity from most of the networks including Facebook, Twitter, Google+, Flickr, and Instagram, and the ability to post directly on their Empire Avenue profiles, this new dimension of engagement makes it much easier to contact people directly.  They also make it easier than most networks to limit the amount of contact that you receive from other users, though the community is strong enough that this isn’t a necessary privacy option for most.


Benefit 4: Getting Influencers to Engage with Your Content

Empire Avenue Missions

If there was only one indisputable advantage of Empire Avenue over the other influence networks, it’s the missions. Through missions, users are able to point a major spotlight on their content, profiles, and websites in ways that no other network has ever achieved. The quality level is extremely high; those who have ever paid for retweets or Facebook likes know that the quality level of the people doing these actions are below the level of spammer. They’re often completely fake accounts that bring zero value.

Empire Avenue missions are different. The users performing the missions aren’t making pennies the way that social media purchasing services work. On the contrary, EA missions bring some of the highest quality engagement possible on social media. The users are invested into the game and the community. They are selective with their accounts and will often avoid missions that ask for spam. As a result, high-quality content and accounts get the benefits of true influencer engagement. Those who try to get spam shared fail miserably. Those who post quality content or have excellent social profiles are able to benefit tremendously.

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Empire Avenue is an investment of time. It’s not something that can be overrun by spammers as they will not be able to benefit from it. Instead, those who are truly involved with social media on a professional or personal level are able to participate in a tight community that enhances its users based upon the quality of the users themselves. If you take your social media seriously and want to have fun doing it, Empire Avenue is worth the time. Keep in mind, this glowing review comes strictly as a user. Empire Avenue has neither asked for or is even aware of this article being written. I’m doing it because I believe in the network. It’s helped me grow tremendously in social media over the past few months and I feel it’s time to “let the cat out of the bag” about this wonderful tool.

Leave a Reply


  1. yeah, just joined EA about a week or so ago. it’s pretty interesting but i am still learning all i can about it. i can see it really giving me a big push in promoting, marketing my ‘wares’, as well as boosting my social ‘presence’ online. (and off.)

  2. Great post and thank you for writing it JD. Have a Merry Christmas. 🙂

  3. probably the best article that I have read about EA. I am very active and I agree with everything you have said. Of course there are holes that need to be filled, but EA is without question infinitely superior to Klout.

    I do wish they would change the scoring particularly with how heavily they favor Instagram, and how difficult it is to get a decent score on G+. There are many accounts that are linked to automated RSS photo feeds. Of course these accounts have huge eaves to spend, but the value of there accounts are almost that of spammers.

    But hey, even with my nit-picks, I am addicted to both EA the game, and EA the Social Network. Hey , it works for me.

  4. EA is a really interesting learning experience for me. Six months ago, I was a Social Media novice. I had a few hundred Facebook friends and didn’t use any other networks. Today my share price is over 300, my net wealth is over 200 million, and I have active SoMe accounts on a number of networks. I even I trying to keep up a blog. My Klout & Kred scores are just silly with no actual attention or effort.

    I am not sure where I go from here to make use of what I have learned. The next phase should be fun.

  5. Thanks for the article JD. We really appreciate articles like this that keep us motivated.
    Lots of plans for 2013 to drive engagement and make Missions better and more measurable. Thanks again and have a great holiday season.

  6. Thank you for this post, JD. Merry Christmas. 🙂

  7. Can’t wait to see what you have planned for 2013 Ric!

  8. Good article, JD. I’ve not used the analytics much until now, missions have been excellent for our amplification. I just wonder what’ll happen if more major brands jump on board and start offering ten times what I can for a mission!

  9. Jeff Glackin

    I dumped Klout about a month ago. Huge time suck with no obvious value to me.