One of the hardest parts about mastering social media marketing is finding the right mix of strategies that achieves the best results with the least amount of effort or investment. While most forms of marketing offer clearly-measurable results and efforts, social media is one that resides in many different shades of gray when it comes to effectiveness.
Every individual situation, industry, and investment of time or money must be considered when putting together a proper strategy. In the graph above, many would believe that “Blogger Relations” is the best way to go because it shows the highest level of effectiveness. However, anyone who understands the concept realizes that it’s also the most challenging and often time-consuming aspect of social marketing.
Examine the graph carefully. It’s small, but there is a ton of information in it that can be used to devise strategies for your business. To see the entire infographic, visit BuySellAds.