Digital Marketing is the Future

The Future

Full service digital marketing agencies and social media agencies have now caught the attention of many corporations and small businesses, but why? Because social media agencies and digital marketing firms can put any small business owner on the map, giving them a wide reach to clientele from around the world to sell their product.

With the availability of the internet stretching to other regions of the world we are becoming more connected than ever before. In addition, newer forms of technology like video chatting and upgraded social media sites, are allowing people from around the world to communicate with each other, for free in some cases. With the availability of all these resources, businesses can now target a global audience, an audience that past business owners dreamed about back in 80s, but now it’s here, and for everyone. Not only that, businesses can track you’re online searches and interests to specifically target the type of buyers they want. A little creepy but it works.

What’s great about advertising online, other than the affordability, is if an advertising method is not working, you can easily adapt your method of outreach to customers you want. Businesses can track the traffic coming to their websites and brands with the availability of data tracking devices. With digital marketing agencies companies can let their brand roam free in the world and watch it gain a steady population of clientele. On social media sites, businesses brands can go viral in a matter of hours, days and weeks, if the message is right, and you can gain wide public attention for your product that once required a lot of time and effort. The best example of this would be to look at our current president, who championed in campaigning on social media sites.

With the specific marketing tactics that full service digital marketing and social media firms give a business, you are never being truly intrusive to customers who might not be interested. No longer are you getting people angry by sending messages that go to right an individual’s spam. Now if someone doesn’t like your product they can ignore your advertisements and since you can tailor your brand to a specific audience, business owners don’t have to worry! With the social media sites you can even get greater engagement with your fans and customers because they interact with your Facebook, Twitter, or other social media site profiles. This creates a powerhouse community within an organization and its customers unlike any other according BusinessZone.

With all of these new and great prospects we may see the decrease of traditional forms of marketing, and the expansion of Digital marketing and social media sites in the future. Will it become a global form of advertising is the question? Most people would say yes! And one would have to agree that online advertising has not just become a trendy form of marketing your brand, at least not anymore, it has now become an essential form of advertising for a business. It reaps in huge profits and a lot of other great results for success. So it is safe to say we might see a continuous rise in Digital Marketing Firms and social media sites, as the technology for advertising brands move forward.

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Kyle Cattell

Kyle Cattell is an intern at online marketing company, fishbat. He is a junior at St. Josephs College and will be graduating in the spring of 2014 with a Human Relations degree.

27 thoughts on “Digital Marketing is the Future

  1. This article is way simplified. The fact that you can do these, doesn’t mean that it is easy. To get consumers really to talk about your content requires really good content that breaks through. And it’s not easy to create in the time of abundance. Also creating top notch analytic’s is not just setting up Google Analytics, and following what happens. You need to have ability to create insights of it and understand why the metrics look like they do. This requires a deeper understanding of consumer behavior, UX and messaging. And even though you can probably do “affordable” advertising in digital, it does not mean results. That also needs proper planning and an interesting product to sell.

    So yes, we have a lot of tools to make impactful marketing in Digital, and yes, it can be tracked faster and more accurately than traditional, but to really make it matter requires work and experience (if you don’t want to rely on pure luck).

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