XKCD will hit the front page of Digg.  Every time.  No exceptions.

The often brilliant webcomic XKCD is published on particular days and at particular times during the week.  The clockwork nature of the posts is followed by several Digg users because every post will hit the front page.  The chances of a Kevin Rose submission missing the front page is higher than the chances of XKCD missing.

As a result, every post is submitted multiple times within seconds after it goes live.  Because Digg does not “lock out” submissions once they are started, everyone who starts submitting before the first one is completed will be able to continue their submission.

XKCD

Once submitted, the real work begins.  With the multiple submissions, the race to get it to the front page requires the submitter to accumulate as many Diggs as possible in a short time.

Other sites like Cracked and APOD pose similar dilemmas.  They are also published at specified times, are normally submitted by multiple people, and will most likely hit the front page at least once.

If we can assume that the quality of the content on these three sites will be high (as it normally is) and they are going to hit the front page of Digg (as they normally do), why not just feed them directly to the front page as soon as they’re published?

In reality, Digg would never do such a thing.  In reality, they couldn’t and shouldn’t as it would hurt the integrity of the site.

In reality, Digg should:

  • Fix the dupe filter (which, to their credit, they say they’re working on)
  • Figure out a way to lock out duplicate submissions from the same URL

It doesn’t seem hard to implement a lock out feature.  Even if multiple users start a submission, once the first person “swears it’s original” and posts it, the others should not be able to submit.  “Sorry, too late, someone just submitted it.”

Of course, if they do it, the race to submit those sites would be that much more interesting.

* * *

Read more social news analysis on Social News Watch.

Written by JD Rucker
+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.