Digg the Candidates: Not much to analyze here

When Digg released their Digg the Candidates section back in September, we made lots of predictions.  Luckily for Digg and for America, most were wrong.

Still, it has been a huge disappointment so far.  Digg put together an excellent section with appropriate features and nice opportunities for the candidates to interact with their supporters, as well as those who support other candidates.  It should have been a great thing, with many of our predictions coming true.  They didn’t.

Prediction 1: Ron Paul will dominate this through Diggs, submissions, and fans.

Obviously, we were right about the fans, but that wasn’t exactly a stretch of a prediction.  He currently has over 15k, more than Obama, Clinton, and every Republican candidate combined.  In retrospect, we should have known that it wasn’t possible for him to submit a ton.  There are too many supporters who scramble to submit the stories about him for him.  I’m shocked his team has been able to submit 9.

Prediction 2: Hillary Clinton would not join this.

When her name wasn’t on the initial list, we thought it was a strategic move to show that she’s her own person who doesn’t cater to a social media website jockying for publicity.  We thought it was a strong political move, declining to be a part of something that probably wouldn’t be successful and most likely wouldn’t be productive for anyone other than those playing catch-up.  It was the front-runner’s prerogative to focus on loftier platforms.


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When her name popped in late, we realized that her team was just being wishy-washy, then made the worst possible move of joining after the buzz about the page had ended.  To add insult, they submitted 6 stories the day they joined, all from her blog, all with terrible headlines, and haven’t been active since.

For her to have under 1000 fans, 5th amongst Democrats, is an absolute joke.  They muffed the whole experience and an opportunity to pick up a handful of easy votes.

Prediction 3: Candidates will use shout feature to reach out to supporters.

Nope.  Unless I’m mistaken, nobody has even tried to create a viral style message that they share to the bulk of their friends, probably because it would take too much time with the new shout style (thank goodness). Maybe they’re waiting until January or February.  Maybe they don’t know how.

If they don’t do it, it’s a sign that they didn’t take the time to task someone with investigating Digg.  They didn’t consult a social media analyst.  They don’t really care (other than one or two).

If they do, it’s because they did investigate or hire someone and they ARE just waiting until a better time. (or maybe they’ll do it because someone in the campaign read it here.  Probably not.)

Prediction 4: There will be at least one story a day that hits the front page from a candidate’s submission

Wow.  Missed this one by a couple of football field lengths.  In fact, only two candidates have made it to the front page, with Obama’s team touting a nice seven total at 15%.  Paul is the other with two out of nine.

So, what happened?

The answer in 25 words or less: “None of the candidates are taking this seriously other than Obama and Paul.”

That took 13 words.  Just as the way that most of the candidates are utilizing Digg, I utilized my 25 words the same way.

Half-assed.


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JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

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