Not sure whether to applaud them for attempting to get creative or to scorn them for being unoriginal. Companies have put “ads” in their source code before, sort of an Easter Egg for us geeks to find, but this one is both scary and strangely intriguing.

It’s an advertisement leading to HellIsNigh, a promotional site for the Dante’s Inferno game coming out later this month. Rather than pass judgment on whether or not it will be effective, I will say that I’m happy that Digg is making an effort at thinking outside of the box.

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Written by JD Rucker
+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.