This post is part of a series titled 10 Ways to Use Social Media for Day-to-Day Business. Every day we will be expanding upon a new tip until the list is complete.
The biggest mistake businesses, particular local businesses, make is that they don’t take advantage of the goldmine that is Twitter Advanced Search. It’s really easy. Think of it as a metal detector. You set your detector to look for gold and start combing the beach. Think from your customers’ perspective. If you’re a realtor, you may want to search for people who are tweeting the words “buy a home”. Set your area, put in a radius, and let it fly.
Be sure to respect people’s privacy. You don’t want to look like a stalker. Saying something publicly does not necessarily mean they want the general public to be reading what they tweet. Engage with them but don’t necessarily do so aggressively. Be subtle. Empathize. Offer assistance or advice. Send them resources (REAL resources, not just a link to your website).
It may not work on the first try. It may not work on the tenth try. Keep going – eventually, you’ll get the hang of it and when it does work, you’ll realize that the 5 minutes a day you spent searching Twitter was worth it.
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Read more tips on this social media blog.