This post is part of a series titled 10 Ways to Use Social Media for Day-to-Day Business. Every day we will be expanding upon a new tip until the list is complete.
There has been a side effect of media consumption that has been brewing since the creation of the written word. It hit a tipping point with the mass adoption of television and the internet is making turning into the single most important revelation businesses can take to the bank today.
People enjoy visuals.
We can receive messages by hearing them, touching things, even smelling them, but when we can see them, it makes the biggest impact. Infographics have become an important part of marketing for many businesses large and small. Done right, they can be integrated into day-to-day business.
First, the basics: read Why Infographics are So Popular. Go ahead. We’ll wait.
Now that you understand the concept, here’s how to apply it to your day-to-day business needs and activities:
There are literally dozens of places that do nothing but post infographics. Winfographics, for example, is singular in focus and concept.
Then, there’s always Google. Search for your niche – “real estate infographics”, for example – and locate good ones. Keep in mind that it does not have to be singularly focused. Just because your site has nothing to do with Twitter doesn’t mean that you can’t post a Twitter Infographic on your site. Do you have a Twitter account? Do your customers? There you go – it’s relevant.
I cannot be more clear about this: ALWAYS attribute the source. Infographics are labor-intensive and require money to make them happen. Just because it’s on the internet does not mean its free for you to take. You’ll notice that in this other Twitter infographic (believe it or not, there are infographics that aren’t about Twitter) that the graphic itself links to the source and there is attribution for both Honda Naperville and inboxQ.
What you never want to do is take someone else’s work and give them zero credit. Not only is it sleazy, it can also make enemies. If someone is making infographics, we can assume that they know a thing or two about the internet and may know a couple of LulzSec people who could do damage to your site. I’m not trying to sound like an alarmist. It’s simply common courtesy.
If you really don’t want to attribute them, or if you want to be the source of the content and receive links and more traffic as a result, you can…
It isn’t easy. Collecting the data, doing the design, hosting it — all of these are tasks that should be left up to the experts. At Hasai, we partner with Column Five Media for all of our infographic design work. They’re simply the best in the business.
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Infographics are a quick and easy way to post content without having to be a Pulitzer Prize winning journalist. You can post a couple of quick paragraphs, tell us all how the information is relevant, and let the infographic do the rest of the talking for you. You will get links, traffic, and well-done infographics can have a dramatic effect on the overall aesthetic of your site.