Despite recent indications that large corporations are not understanding social media sites such as Twitter, it’s clear that there are some that are finally getting it. A recent benchmarking study by Business.com followed up by a post by friend and cohort Joe Turner demonstrates how Social Media has gone corporate.
The only thing truly surprising about this is how long it has taken for them to get it. Social media as a whole has been leading the way in new spends for businesses of all sizes. Still, it can be shocking how many of the larger entities still do not understand what to look for in a social media firm or consultant.
Today, there are approximately 400 trillion people claiming to be social media experts, gurus, and mavens. Some know what they’re doing, but for the most part it’s like picking out a star quarterback for the NFL. Many try, but few are able to truly cut it.
I learned today that a major automotive entity had retained the services of a social media company to promote an upcoming event. Upon researching the company, I came to one conclusion: they don’t know the basics of social media, let alone the advanced aspects required to promote an event that will draw tens of thousands of industry people to it. How did this happen?
One thing is clear – for corporations to continue to embrace social media, they have to be successful at it. That sounds like a plain statement, but keep in mind the psychology behind embarking on a new service or marketing style. If you try something and the results are poor, you may give up on the endeavor altogether. Even if the fault is in the company or individual that you hired, you may come to the conclusion that your market or industry just isn’t ready for new media.
This is where the huge mistake comes in. Social media is something from which nearly any corporation or small business in the world can draw value. I often fear that the bad taste left in the mouths of business owners who use inferior services will remove them from the social media market altogether. All I can latch on to when this thought occurs is that as of now, it’s still wide-open. There are plenty of businesses and corporations who have not embarked on their social media journey. Those of you who fall into this category, I hope that you are willing to investigate and make the right decision. Sometimes the best pitch does not result in the best service.
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Read more about Social Media Marketing right here.