Content Spinning in 2013

Wikimotive Spun Roulette

In the course of the daily research we do here at Wikimotive, we encounter a lot of the same questions over and over again. The pattern is pretty clear, everyone agrees on a subject and then Google performs another update and suddenly we have to reheat the same old gristle and see if it tastes any better this time around. The latest piece of inedible meat we’ve been encountering is the idea of content spinning. Since the late January Panda update, people seem to think that spinning the content on their blogs for marketing on Facebook or Twitter is a good idea.

It’s not.

We understand the appeal of content spinning. Who wouldn’t want to write a single article, spin it right round (like a record, baby) and then have another version, essentially doubling your unique content? The problem is that when you aren’t blogging for humans, humans can tell. Even the best article spinners read stilted and foreign. As an example, I ran the first paragraph of this blog through a spinner, and this is what I got:

Wikimotive Spun Article Is that really something you want to associate with your name or your business?

I understand there are article spinners that are better than the one I used in the example, but they aren’t good enough. Even if you don’t care about your audience and you’re just spinning the articles so you have more content for backlinks, it’s STILL not a good idea. Google can tell when an article is spun, even if it’s spun well. You may get away with it for a month, or a year, or however long, but eventually they will find you, and they will penalize you.

I know another common strategy is to use a spinner and then assist it by selecting the best synonyms from lists it generates. This works a lot better and you might even get away with it, but at that point you’re doing so much work, you might as well just write more original content!

Original article about content spinning can be found on Wikimotive’s blog titled, “Don’t Spin Me Right Round Baby” by Dan Hinds.

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.

2 thoughts on “Content Spinning in 2013

  1. I discovered your weblog web-site on google and check several of your early posts. Continue to maintain up the fairly superior operate. I just extra up your RSS feed to my MSN News Reader. Looking for forward to reading a lot more from you later on!

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  2. What about if you have 300+ local pages for all of your dealers?
    We do include unique local based content for each page, but what about copy related to our products on each local page? We want to rank better for each page locally, so our dealers show up in local searches for our market. What would you suggest otherwise?

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