The strength, quality, and amount of content posted on a company’s site has long been known as important. “Content is King” is arguably the most overused and generalized cliche for marketing 101, particularly when search is taken into consideration.
Those who use content for SEO purposes alone are missing things… a lot of things.
Content marketing has been around since the birth of marketing. Using content that can be popularly spread and shared goes much further back than the internet. Now that we do finally have this thing known as the world wide web, content marketing now has the ability to rise on its own merits (with a little coaxing by the promoters, of course).
If it’s so strong, why aren’t all businesses (particularly B2B) using it? The answer is simple. They are. Some don’t know for sure what they’re doing or how they’re doing it, but they know that it works. If you aren’t doing it, you’re missing out.
This graphic by our friends at Marketo breaks it down for you (and may embarrass you a bit if you are not doing it – yes, you’re probably alone, but luckily for you many other businesses are as well).
Click to enlarge.