2007 was the year that social media truly emerged as a power player on the Internet. 2008 will be the year that it hits the next, final level. Expect Digg.com to lead the way in more ways than traffic.
First, the numbers. Compete.com shows that 2007 was huge for all of the major social media sites. Even though Reddit showed the highest percentage increase, Digg is still tracking at 10 times more traffic. The graph below compares Digg, Reddit, and StumbleUpon. You’ll notice that Reddit and StumbleUpon have very similar trends, while Digg has mixed movement — sometimes huge increases, sometime steady. This really speaks to the growth potential — it can jump up at any time.
Alexa.com paints a dimmer picture, but because of their data collection methods, it has been speculated that their numbers are growing less and less accurate when analyzing tech-heavy sites. The once-popular Alexa Toolbar is finding a lower percentage of its users are the tech-savvy crowd. This hurts in social media numbers.
In a comparison between social networking websites MySpace and Facebook and tech social media website Slashdot, Don Reisinger of CNET named Digg the Best Social Destination of 2007. Overall, the stories is an honest and frank bash on the two social networking giants, pointing out some things that we’ve been saying as well — they have too many issues and despite their tremendous current popularity, they won’t last.
Digg and other social media sites, on the other hand, will. Recent articles we’ve publish describe the changes that are coming in social media in 2008. These should be mostly positive and will favor Digg once again. Digg and other social networks are at the tipping point where they will soon be household names, and mainstream media and other factors will propel it to that next, final level of Internet dominance. Check out this article about Digg and StumbleUpon for the reasons.
Still, the primary reason that Digg will be even more dominant in 2008 is the same reason that sports players have career years just before their contract is up. Money motivates, and the potential for a huge sale is plenty of motivation for Digg to really excel until they are bought. Expect tremendous efforts on the Digg team to fix any bugs, make improvements, and generally make their base of members happier. They will start spreading the word. There will be partnerships. In the end, Digg will be a shiny diamond gleaming in the sunlight for any potential buyer to admire.
It should be a fantastic year for Diggers.
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