Chevy Cruze Commercial: A Great Example of How-To Personalize Your Videos

The Automotive Industry is not only reinventing themselves using Social Media but with their vehicles as well. Taking the sales out of the person and replacing it with service, we are witnessing an evolutionary trend unfold, that is our communication history in the making.

Thirty years ago, the idea of simply having access to a phone was the closest pay phone you could find, let alone having the ability to use one in the car, to using one from the car. We have watched as times have changed with technology and the more change that has occurred, the realization of upgrading our abilities and services have been taken in to consideration.

We are at an all time high with technological integration within vehicles, from phones, heated seats, air-conditioning, automatic windows, cameras, mp3 players, on-star, and the list goes on. As Social Media has become a form of our social norm, it is great to watch the unveiling of motor companies acquiring access within our vehicles to them. Enabling us to continue to stay connected even when were on the go, while incorporating safety as an added touch.

This 2011 Chevrolet Cruze commercial, not only highlights how to personalize a commercial, with the concept of having the vehicle as a part of the story, not THE story, it also incorporates commonality amongst a majority of people, young and old. First, it uses the story to touch on emotion, making it personable and relatable to how we all feel on a first date. Secondly, the commercial uses Facebook, the most popular social site there is, to evoke the emotion of happiness by highlighting a great outcome from a site most of us use. Finally, Chevrolet’s commercial does not feel like a commercial.

Making video via a commercial or for a video uploading site needs to be an experience for the viewer. No longer do shouting features and prices in a 30-second spot seem appealing, instead, people want to FEEL something when they watch your videos. Since vehicles are one of the highest purchases people will make in their lives, they deserve to be impressed, marketed to in a personal way that does not seem like a sell but a choice.

If you take a moment and think of the lifetime of automotive commercials that you have viewed and compare them to this video, ask yourself, which would entice you to buy?

What is your verdict?


Erin Ryan is a writer for various blogs and a Social Media Specialist who has a keen understanding of the power of Social Media for business and fervently stays up-to-date with the Social Media Industry. Erin enjoys teaching and helping people and businesses on how to use and connect through Social Media. You can connect with Erin on Twitter.

Read more Social Media news on The Soshable Blog.

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  1. New tag: When the law won’t allow you drive and check Facebook on your smartphone at the same time…

  2. Alright Soshable and Miss Erin, the Cruze commercial is a little more mushy than necessary. Although the infusion of the Instant Facebook Page Updates via OnStar is another ingenius value add, the stats on Gen-Yers using OnStar probably will show significant gaps as compared to other groups such as Boomers (who used OnStar as a confidence builder for reliability and safety when I sold Saturns and HUMMERS).

    Also, the genius of automotive advertising is in originality. The ‘first date’ theme is so cliche-ish that it is next to impossible to be original when using it.

    For instance, check out this old, out-dated, optimally horrible Hyundai commercial:

    Quite original, right?

    Another thing about what GM has done here, is it has possibly failed to identify an opportunity to leverage the most effective campaign for the fuel effeciency of the Cruze which has proven to be its best buzz builder.

    A better appeal would be like what Jaguar did here:

    The thing is with automotive ‘advertising'(I use this term reluctantly and sparingly)/marketing, that you can only win the hearts of a car buyer when they have their hands on your product – touching it, feeling it, hearing it, sizing it all the way up and down to make sure it is a perfect fit for them.

    No perfect fit on this commercial, this time, champions.

  3. LOL @SamTitle – that is funny 🙂

    Socially Yours
    Erin Ryan