The Automotive Industry is not only reinventing themselves using Social Media but with their vehicles as well. Taking the sales out of the person and replacing it with service, we are witnessing an evolutionary trend unfold, that is our communication history in the making.
Thirty years ago, the idea of simply having access to a phone was the closest pay phone you could find, let alone having the ability to use one in the car, to using one from the car. We have watched as times have changed with technology and the more change that has occurred, the realization of upgrading our abilities and services have been taken in to consideration.
We are at an all time high with technological integration within vehicles, from phones, heated seats, air-conditioning, automatic windows, cameras, mp3 players, on-star, and the list goes on. As Social Media has become a form of our social norm, it is great to watch the unveiling of motor companies acquiring access within our vehicles to them. Enabling us to continue to stay connected even when were on the go, while incorporating safety as an added touch.
This 2011 Chevrolet Cruze commercial, not only highlights how to personalize a commercial, with the concept of having the vehicle as a part of the story, not THE story, it also incorporates commonality amongst a majority of people, young and old. First, it uses the story to touch on emotion, making it personable and relatable to how we all feel on a first date. Secondly, the commercial uses Facebook, the most popular social site there is, to evoke the emotion of happiness by highlighting a great outcome from a site most of us use. Finally, Chevrolet’s commercial does not feel like a commercial.
Making video via a commercial or for a video uploading site needs to be an experience for the viewer. No longer do shouting features and prices in a 30-second spot seem appealing, instead, people want to FEEL something when they watch your videos. Since vehicles are one of the highest purchases people will make in their lives, they deserve to be impressed, marketed to in a personal way that does not seem like a sell but a choice.
If you take a moment and think of the lifetime of automotive commercials that you have viewed and compare them to this video, ask yourself, which would entice you to buy?
What is your verdict?
Erin Ryan is a writer for various blogs and a Social Media Specialist who has a keen understanding of the power of Social Media for business and fervently stays up-to-date with the Social Media Industry. Erin enjoys teaching and helping people and businesses on how to use and connect through Social Media. You can connect with Erin on Twitter.
Read more Social Media news on The Soshable Blog.