YouTube to Shut Down for a Decade to Find #BestVideo

iJustine

Dear YouTube video uploaders. It’s your last chance to get your entries into YouTube. At midnight on April 1st, 2013, YouTube will be shutting down for a decade to begin the process of finding the best video ever uploaded to the site.

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YouTube Tells You Which Videos You Have Watched

Which Videos You Have Watched

I know some people who happen to love YouTube and swear by watching its curated videos by users rather than television any day and although I cannot say that I am that dedicated, I do enjoy watching videos on YouTube from time to time, especially if it is a series of families or entertaining regular non-celebrity people, but sometimes I lose my spot to where I left off, YouTube has a solution for that problem.

If you like watching videos but often forget which video you watched last and have to sometimes spend time rewatching videos until your memory kicks in it can become a time suck and does not make watching YouTube videos all that fun for those who are not as dedicated of course. It can also be unfriendly to those who like to use the custom YouTube feature and perhaps use the same themed logo or static image, this in itself can cause confusion to your viewers although your efforts are to try and be unique.

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Gangnam Style will be Over 1 Billion Views with the Next Update to the Count

Gangnam Style

There’s a pretty good chance that the video is already over 1 billion views. In fact, it’s almost certain, since the update to the count is behind schedule.

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YouTube allows users to customize their dashboard

YouTube allows users to customize their dashboard

YouTube has recently added more changes to help you better understand where you stand amongst your efforts on YouTube. They have redesigned their Dashboard for its users to not only easily gain information regarding their activities but the ability to customize their personal dashboard to look the way users want it.

Enabling personalization is important for any social network to understand that users want the ability to see specific analytics the way they prioritize them as opposed to the way the social network (like YouTube) would, they are not always going to be the same.

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I Love the @EQualman Social Media Revolution Videos but it’s Time to Make them Fresher

Facebook is Huge

I’m not ashamed to admit that I’m a big fan of Erik Qualman. He has masterfully built a brand from scratch that could be a case study on how to become a world-renowned expert. I’m also not ashamed to admit that I’ve eagerly anticipated the release of his yearly “Social Media Revolution” videos ever since I was blown away by the first one. It’s not an Episode-VII level of anticipation, but I do look forward to them.

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Two 007 Beverage Campaigns: One Wins, One Loses

007 Coke Zero

This could be easily turned into a case study. Fortunately, I won’t make you read it before coming to the conclusions. They are, unfortunately, that obvious.

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What does Google Own?

What does Google Own

Google is a power house and since it is a source of everything imaginable one would think that all of its investments would be well known. However, do you really know where Google spends their money? Over the past several years Billions of Google bills have invested in many other companies and yes, this means businesses besides YouTube. You may be surprised to see all of the companies Google has ties with; they are not all publicly known and are interesting to learn.

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The Rise of “Fake” Viral Videos

Fake Viral Video

Every marketing department or digital marketing agency dreams of hitting it big with a viral video that is not only popular, but also benefits their brand in some way. There’s nothing wrong with a branded viral video. Pepsi MAX & Kyrie Irving Present: “Uncle Drew” is one example of a branded video done right; it takes a genuinely entertaining concept – NBA player Kyrie Irving dresses up like an old man and plays in a pickup game in New Jersey – and dabbles in a minimal amount of product placement (there are a couple shots of onlookers, probably placed there by Pepsi, drinking Pepsi MAX). Unfortunately, many brands are attempting to hide their involvement in viral videos by making it seem like the video was created by ordinary individuals.

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Video Marketing: Going Viral with Your Company

Man Watching Video

We’ve done it, just like most of our friends have done it to us. We’ve come across a viral video that either made us laugh out loud, cry like a baby or think about something we’d never really considered before; and we’ve passed it on – usually with a comment like “lmao” or “This is going to make you cry.” And some of them are just so simple: a little kid getting his finger bitten by his younger brother or a three second symphonic clip introducing a wide-eyed gerbil. These videos are getting millions and millions of views and it seems like almost no effort went into the production. Why can’t you do that and use it to promote your company at the same time?

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iRobot, You Robot, We All Robot

iRobot wants to see you “robot”. The creators of the room cleaning Roomba have developed a sweet new contest. Check out this video with pop and lock sensation Marquese Scott, who’s been featured in Forbes magazine and on The Ellen Degeneres Show:

Armed with the Roomba theme song, do your best robot dance, then submit the result at their youtube site. The public will choose the winners. Top three votes get a special iRobot trophy, and all 20 first prize winners get their video featured on the site, and their very own Roomba which can be programmed as a sentry that can protect your home from invaders. Ok, the programming part is a lie, but getting your own Roomba is pretty awesome. Ready? Set? Robot!