Video Marketing: Going Viral with Your Company

Man Watching Video

We’ve done it, just like most of our friends have done it to us. We’ve come across a viral video that either made us laugh out loud, cry like a baby or think about something we’d never really considered before; and we’ve passed it on – usually with a comment like “lmao” or “This is going to make you cry.” And some of them are just so simple: a little kid getting his finger bitten by his younger brother or a three second symphonic clip introducing a wide-eyed gerbil. These videos are getting millions and millions of views and it seems like almost no effort went into the production. Why can’t you do that and use it to promote your company at the same time?

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iRobot, You Robot, We All Robot

iRobot wants to see you “robot”. The creators of the room cleaning Roomba have developed a sweet new contest. Check out this video with pop and lock sensation Marquese Scott, who’s been featured in Forbes magazine and on The Ellen Degeneres Show:

Armed with the Roomba theme song, do your best robot dance, then submit the result at their youtube site. The public will choose the winners. Top three votes get a special iRobot trophy, and all 20 first prize winners get their video featured on the site, and their very own Roomba which can be programmed as a sentry that can protect your home from invaders. Ok, the programming part is a lie, but getting your own Roomba is pretty awesome. Ready? Set? Robot!

Live Streaming = Death of Television?

Ultra Music Festival

I love electronic music; whether it’s glossy house beats or skull-shattering dubstep, I can’t seem to go a day without it.  I recently decided to dedicate an entire weekend to live stream one of the largest electronic music concerts in the world, Ultra Music Festival (“UMF”).

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TED’s Ads Worth Spreading Videos Rocked

TED Ads

When one thinks of TED, they normally picture the brainiest speakers on important topics filling the world with 15-minute to 2-hour presentations that are utterly profound. They don’t normally expect talking bear rugs or Chipotle commercials, but that’s exactly what the crowd at the Long Beach, CA, TED2012 Conference on Tuesday.

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Every 60-Seconds, Many Things Happen in Social Media

Social Media 60-Seconds

In case you weren’t 100% completely aware that social media is a grouping of storms that rage with massive levels of activity every moment of every day, here’s an infographic to reiterate it.

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8 Years of Facebook Has Our Heads Spinning

Facebook 8 Years

Facebook celebrated its 8th birthday this month. How much has it changed? How much has it changed us? Are we all a little more batty now that Facebook has become a prominent part of so many of our lives, giving us insights into friends and family that we never had before and offering a venue through which we can exclaim the nuances of our lives for the world (or simply our world) to see?

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Flashback: Leeroy Jenkins, YouTube Star

Leeroy Jenkins

Something blew my mind last night. I was discussing a product launch strategy with a friend at a local Starbucks when I said, “Sometimes, you just have to go Leeroy Jenkins-style and charge into the room.”

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Who’s Pushing Your Website’s Social Buttons?

Social Buttons

Nobody.

If you check your analytics, you’ll find that an extremely small portion of your website visitors are pushing the buttons you worked so hard to position on your website’s homepage. A recent batch of data that I saw (that I, unfortunately, cannot reference yet) shows that those Facebook, Twitter, YouTube and other social buttons are being completely overlooked by most of your visitors.

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How to Optimize Video for Search

Optimize Video for Search

If a tree falls in a forest and no one is around to hear it, does it make a sound?

If a video gets posted to YouTube and nobody can find it to view it, does it really get played at all?

The goal of making a video for a car dealership (or any business, for that matter) is to get viewed. Using video for marketing can be an extremely beneficial practice, but so often dealers are out there making videos but not doing what it takes to get the video found on YouTube or through Google searches. The solution – optimize it.

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