Never Upload Pins to Pinterest. Ever.

Pinterest Board

Yesterday, I found myself utterly mortified. I caught a Pinterest page that my team was managing uploading images to Pinterest. After several deep breaths, I talked to my teammate and corrected this for the future.

[Read more…]

Photo Pages are Website Content That Keep Giving on Search and Social

Photo Pages

Experts can offer whatever reasoning they want about why sites like Facebook, Instagram, and Pinterest became successful, but at the end of the day it’s a no-brainer that they turned pictures into the ultimate addictive hook to their sites and apps. We are visualizing creatures. We love to see things more than we love to read about them.

[Read more…]

Use Hashtags Instead of Social Icons on Ads

Space Babies

If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.

[Read more…]

If Google+ Opens Up its API, It Might Just Beat Facebook

Google Plus Promise

Google+ is making moves. Many are saying that it’s not the ghost town that it was believed to be less than a year ago. It’s technically bigger than Twitter. Communities were a nice addition (if you turn the notifications off) that seem to be taking off. The future looks brighter than ever for Google’s 547th attempt at getting into social media.

[Read more…]

Why Reachli is Ideal for Businesses Using Pinterest

Reachli is Ideal for Businesses

As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. Although once upon a time where views came from didn’t matter, today in social media it does, and knowing what tool can help you gain exposure without hurting your brand is a valuable lesson to learn prior to using any tools.

[Read more…]

Use Images to Gain More Readers on Your Blog

Use Images to Gain More Readers on Your Blog

If you’re wondering if there is a secret sauce to gaining more readers to your blog, there is. It is called Pinterest. This social image sharing site that many use as a website where you express your interests through pins into boards that store various images of the same topic and repin images of shared interest of others, to bloggers, Pinterest is the goddess of bringing more views to your blog, hence more readers.

[Read more…]

The Best Times to Post, Part III: The Two Types of Posting Personality Types

Split Personalities

There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.

This is Part III of the series on timing. Please read Part I and Part II first.

[Read more…]

Why Quality Trumps Quantity at Nearly Every Level on Social Media

The Claw

It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality. This made perfect sense except for one fact: I don’t believe in quantity being a more important factor than quality. I did back in 2008 when Twitter was bright and shiny and “churning” for Twitter followers was a common technique, but those days are way behind us.

[Read more…]

Social Media Reputation: Wielding Your Power Accounts Properly

Power Account

This is Part 4 in a 5 part series. Please read the previous posts first or none of this will really make any sense.

So, you have your power accounts. You’ve done what was posted in the previous parts of this series and you have a strong individual presence on Facebook and Twitter at the least plus hopefully other social media sites like Google+ and Pinterest. It’s time to put these accounts into action and produce a return on your investment of time and energy. Where do you start?

[Read more…]