It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality. This made perfect sense except for one fact: I don’t believe in quantity being a more important factor than quality. I did back in 2008 when Twitter was bright and shiny and “churning” for Twitter followers was a common technique, but those days are way behind us.
This is Part 4 in a 5 part series. Please read the previous posts first or none of this will really make any sense.
- Part I: The Key to Search and Social in 2013 and Beyond
- Part II: Picking the Power Accounts at Your Dealership
- Part III: Building Your Dealership Power Accounts
So, you have your power accounts. You’ve done what was posted in the previous parts of this series and you have a strong individual presence on Facebook and Twitter at the least plus hopefully other social media sites like Google+ and Pinterest. It’s time to put these accounts into action and produce a return on your investment of time and energy. Where do you start?
We are not always ready to share everything, like a plan for a surprise party, preparation for a new baby or images we want to keep solely to ourselves or share with others for whatever the reason. Our favorite site for creating boards and pinning images of what interests us and wish for things we could have, Pinterest, is now offering its users the ability to have secret boards.
If you are following both Facebook and Pinterest on Twitter, you may notice how much they tweet and how often, but since all of us may not follow these two popular social sites it is hard to know which one does a better job at tweeting.
If you’re active on social media (and you better be), than recently you may have seen people on your social networks talk about Pinterest. The site is growing rapidly, already ranking above long running sites like LinkedIn. Knowing this, of course the next thing you want to know is if it’s a good venue for automotive digital marketing. The answer is a resounding, “YES!” And this ebook will teach you how! Our ebook is broken up into five easy to manage chapters: Chapter 1: Pinterest, what it is and why it’s relevant. In this chapter we give you the basics of how Pinterest operates, including what differentiates it from every other social network. We also cover how Pinterest can play a pivotal role in increasing your traffic, building your links, and expanding your social media reach across all networks. Chapter 2: Create an account, garner a following. In this chapter we walk you through the account setup process at Pinterest. It may sound too basic, but there are a few things you really need to watch out for when creating a Pinterest account for your business. We also give you a few easy steps to follow to start building a community around your pinboards. Chapter 3: Pinterest for marketing In this chapter we get into the meat of the issue: how you can market your business on Pinterest. Like any social network, Pinterest features a broad array of methods to engage with your target audience. The biggest goal on Pinterest shouldn?t be direct sales, but gaining recognition and driving traffic; two things Pinterest excels at! Chapter 4: Good examples In this chapter we give you examples of companies that are really performing well on Pinterest. When it comes to social media, you don’t always have to be a pioneer. There is a real benefit to watching others and seeing what works. The beauty is that you don’t have to implement every aspect of any one company’s strategy. You?re free to pick and choose amongst them all, assembling an amalgam that, in the end, is truly your own. Chapter 5: Wrap-up and resources In this chapter we summarizing everything we’ve talked about and go over the ROI of Pinterest. If you’re interested in becoming a Pinterest pro, follow this link to download your copy of our e-book. Original article about our Pinterest marketing guide posted on Wikimotive’s blog under the title The Pinterest Spellbook For Marketing Wizards
I admit it. I suck at Instagram. It isn’t that I don’t absolutely love the service. It’s that I’m a web-interface guy. Call me old school. Tell me my fingers are fat. Regardless of the reason, I’ve never been crazy about apps that can only be used through my mobile device.
Adding images to online albums and sharing them on various social networks with the efforts of trying to get visitors to your website or blog can feel like a second job. What if you could combine all of these tasks into one? With Pinterest, now you can.
Pinterest is a social website where users share their interests with other members on a virtual bulletin board. Rules for the site state it is not to be used for commercial purposes or to benefit a third party. Thus, as a tool for advertising, one must be resourceful to be ethically correct and not violate the policy. Here are five ways an imaginative businessperson can get the word out without being in hot water with the “Pinterest Police:”
1. Link Your Business’ Website or Blog If you have a website or blog on the internet, adding a hyperlink to direct your customers to Pinterest is easy. Pinterest supports this action in that they provide you with the instructions on their Goodies page. A Pinterest logo will be placed on your page, and all your patrons have to do is tag items. They will be sent directly to Pinterest to post them on their board.
2. Shared Hosting Reviews Have a friend or relative pin your product for you, and you do the same for them. Since many have never heard of it, getting your friends and relatives to join Pinterest is amazingly easy, particularly when you offer to review their product in return. It’s a “you scratch my back and I’ll scratch yours” proposition!
3. Add Pinterest to Your Facebook Business Page Timeline Directions are under the Edit Profile section in Pinterest, and will add your pins to your Facebook Timeline. Then on your Facebook page, write text to induce your Facebook “friends” to pin your products on their Pinterest boards.
4. Create a How-To Video and Pin It on Your Board You are providing a service by demonstrating how to do or make something, and are therefore not directly in violation of the policy. The original source link is shown, thereby providing your business with the appropriate credit/advertising. Furthermore, if you have a website, the video will likely take you back to the site as it is being viewed thereby providing the viewer with the opportunity to purchase more products or obtain more information.
5. Hold a Contest for the Person with the Most Pins For Your Company This is similar to the “Like” me on Facebook idea where you are eligible to win if you “Like” a company on Facebook. Here you hold a contest for the person with the most pins for your business. If you are already “advertising” your involvement with Pinterest on your website, blog and/or Facebook this is a natural progression. It gets the Pinners competing against one another, gets your business name spread across the web and costs next to nothing, (other than the prize).
Sometimes the best advertising can be from word of mouth. Much of what was just written above is simply just that. The balance just takes a little time, but the best part of all five ideas is that each one is more or less free. And who doesn’t like free advertising?