There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest, and Tumblr start having a bit more relevance than before.
Yesterday, I found myself utterly mortified. I caught a Pinterest page that my team was managing uploading images to Pinterest. After several deep breaths, I talked to my teammate and corrected this for the future.
Although it hasn’t received the same pomp and circumstance as new News Feed, Facebook has announced another upcoming change to your experience: Timeline changes are on the way. [Read more...]
Experts can offer whatever reasoning they want about why sites like Facebook, Instagram, and Pinterest became successful, but at the end of the day it’s a no-brainer that they turned pictures into the ultimate addictive hook to their sites and apps. We are visualizing creatures. We love to see things more than we love to read about them.
If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.
Google+ is making moves. Many are saying that it’s not the ghost town that it was believed to be less than a year ago. It’s technically bigger than Twitter. Communities were a nice addition (if you turn the notifications off) that seem to be taking off. The future looks brighter than ever for Google’s 547th attempt at getting into social media.
As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. Although once upon a time where views came from didn’t matter, today in social media it does, and knowing what tool can help you gain exposure without hurting your brand is a valuable lesson to learn prior to using any tools.
If you’re wondering if there is a secret sauce to gaining more readers to your blog, there is. It is called Pinterest. This social image sharing site that many use as a website where you express your interests through pins into boards that store various images of the same topic and repin images of shared interest of others, to bloggers, Pinterest is the goddess of bringing more views to your blog, hence more readers.
There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.