In a world where content is next to cleanliness (and cleanliness is in fairly close proximity to godliness) it’s fallen on a lot of digital marketers to start writing. For some of us, this hasn’t been much of a chore. We delight in putting our thoughts down on the page and sending them out for (a very, very small portion of) the world to read. Other marketers aren’t such big fans. They either outsource their writing or do it themselves but do a half-assed job of it. If you fall into that category, you gotta clean it up, because when it comes to your business SEO, it should be full-assed or nothing.
Reddit doesn’t have a cash problem. They had $20 million in the bank when they were given partial independence by Conde Nast two years ago and unless they’re buying solid gold servers and platinum-plated Macs to run the site, they probably have enough to keep going without a hitch for another decade. When Techcrunch reported rumors that the social news giant was looking for investors against a $400 million valuation, many of us wandered why they would risk losing their status as one of the most community-driven websites on the planet by playing into the hands of profit-driven venture capitalists.
If there’s one thing you can say about the Reddit community, it’s that they have a sharp sense of humor. The king of social news sites hit another milestone this week when the biggest subreddit, r/funny, surpassed the 3 million subscriber mark. The second biggest subreddit, r/pics, is not far off and will hit the same mark in the next couple of weeks.
It doesn’t matter whether or not you’ve heard of Reddit or ever visited it. If you watch the news, check your Facebook feed, or see a meme on a regular basis, the chance that you’ve seen content that originated from or spread as a result of Reddit is nearly 100%.
Almost everyone who contributes to the social media game is looking to boost their online presence. While most of us have an incredibly structured SEO strategy or manage several social media accounts, business strategy is always striving to be the best of the best in the “online arena.” What most people forget is that there is a way to be social without sacrificing integrity or relieving their commitment to a strict online presence. I recommend that the online community get back to Earth and contribute to those in need: join a charity.
Reddit, an internet front page of news and community gathering is enormously popular. Users of Reddit can contribute to the public griping of a kid working retail or a movement in politics. While Reddit supplies the internet with news from the ground up, this incredibly resourceful Internet Town Hall has developed a way to give back to the public. Reddit Donate has been launched to aid in online donations, making it easier for those who wish to donate to their favorite fundraiser or charities (under $10 is free and quarter fee for any donation over that).
The power of social media marketing for charity is real. We have seen it recently with the Oatmeal’s current fundraiser to reinstate the Shoreham Tesla Museum. So, how can serving a charity or fundraiser aid in your social media marketing?
By making donations and promoting charities or fundraisers on your social media page, members of the online community would be more inclined to contribute and share to your page. Being social with the online community is the philosophy that social media firms should stand by. Why can’t we be social in real time as well as on the Internet? If more online business promoted charities and contributed to their communities, businesses can take advantage of their contribution to promote their online marketing.
Writing a press release, stating you have got back in touch with the community, a blog to support it and a Facebook campaign to promote your business actions are the necessary ingredients for an effective online presence.
Facebook may have the market cornered on social networking with their Timeline, but can theirs jump ahead to the future? I think not, but social news site Reddit has Facebook blown out of the water with the Reddit Timeline.
For most people and most pictures, sharing it on Facebook or Twitter is enough. It may be a quick snapshot of you and your friends out on the town or a cool sunset from a mountaintop and sharing it with our friends and family is enough. Other times, we’re able to capture something amazing, stunning, hilarious, or otherwise important enough to want to expose it to the rest of the world.
With those, we want to go viral. Here’s a (relatively) quick way to maximize the exposure of your perfectly-timed, once-in-a-lifetime shot.
Every year (for a whopping 3 years running!) we highlight who we believe is the top social media site of the year. It’s not a popularity contest. It’s not based on (much) empirical data. There’s no voting. The team sits down and argues for an hour on Skype and I write up the piece.
Early signs of the mass exodus from GoDaddy are already starting to show up and the unofficial Leave GoDaddy Day is still later this week. First, they supported SOPA, the evil bill that would weaken the internet as we know it today. Then, due to a mass uprising by prominent GoDaddy users and attacks coming from prominent social media sites like Reddit, they dropped their support of SOPA and did what they could on Twitter to get the word out.
Everything’s better now, right?