The Future of Digg

Digg Logo

If you’d come up to me just a couple days ago and asked if Digg were going to survive for the long haul, I’d have sadly opined, “No.”

After lobbing a few hand grenades in the form of questions at (relatively) new CEO Matt Williams the other day, I’m happy to report I can upgrade that to a Magic 8 Ball-like response of “Cannot Predict Now.”

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Where Digg Continues To Lose Its Way: Trying to Impress Mainstream Media That Doesn’t Give a $h17

When Digg first rolled out “Staff Picks” late last year, I was extremely excited. Here was an opportunity for Digg to use their front page real estate to highlight stories that were not getting the traction that they would be able to get on other social news sites like Reddit or StumbleUpon where quality matters more than promotion. I thought, “Now, let’s get some unique, viral material on the front page.”

I was wrong. It has proven to be a wasted ploy to try to get the attention of sites that not only don’t need the traffic but who consider Digg a minor blip on their radar (if they even consider them that anymore).

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Digg Starts The New Year Stagnant [Updated]

Update: Not only is Digg back, it’s back with a vengeance. Stories are flying on at ludicrous speed. It was likely a bottleneck of promoted stories that weren’t appearing on the Top News section due to some coding change. Things look like they’re about back to normal now.

There has been hope building up surrounding Digg.com for a few weeks now. Changes are rolling in nicely. Traffic seems to be steady and on the verge of climbing. Spam is all but gone.

Today, a good chunk of that progress is overshadowed by the most stagnant homepage in, well, forever.

19 stories have been promoted to the top new section in the last 24 hours. Compared to the glory days of V3 when 90-140 would be promoted on a slow day, this doesn’t speak well for the struggling social news site.

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