What do people think social media professionals do for a living? They are not wizards like Gandalf. They can’t raise their staff and command visitors to become permanent residents of a site. [Read more...]
No, Digg is not dead. Not yet. Recent lack of certain actions have prevented the site from growing at the brisk pace it needs to regain relevance, but it’s not too late. Not yet.
If you’d come up to me just a couple days ago and asked if Digg were going to survive for the long haul, I’d have sadly opined, “No.”
After lobbing a few hand grenades in the form of questions at (relatively) new CEO Matt Williams the other day, I’m happy to report I can upgrade that to a Magic 8 Ball-like response of “Cannot Predict Now.”
When Digg first rolled out “Staff Picks” late last year, I was extremely excited. Here was an opportunity for Digg to use their front page real estate to highlight stories that were not getting the traction that they would be able to get on other social news sites like Reddit or StumbleUpon where quality matters more than promotion. I thought, “Now, let’s get some unique, viral material on the front page.”
I was wrong. It has proven to be a wasted ploy to try to get the attention of sites that not only don’t need the traffic but who consider Digg a minor blip on their radar (if they even consider them that anymore).
We’ve been planning on this story for a while but it’s been challenging finding a piece of content that fit the criteria. It needed to be very close to being equally popular on both Digg and Reddit, plus we needed the site owner to be willing to share their analytics data with us. Thanks to our friends at Techi, we found a case study story.
Update: Not only is Digg back, it’s back with a vengeance. Stories are flying on at ludicrous speed. It was likely a bottleneck of promoted stories that weren’t appearing on the Top News section due to some coding change. Things look like they’re about back to normal now.
There has been hope building up surrounding Digg.com for a few weeks now. Changes are rolling in nicely. Traffic seems to be steady and on the verge of climbing. Spam is all but gone.
Today, a good chunk of that progress is overshadowed by the most stagnant homepage in, well, forever.
19 stories have been promoted to the top new section in the last 24 hours. Compared to the glory days of V3 when 90-140 would be promoted on a slow day, this doesn’t speak well for the struggling social news site.
Update: Digg confirmed that it is an experimental feature they’ve been “playing around with for weeks” that is not available yet to the public.
A new button appeared tonight when I visited MyNews on Digg. “Trending” is now the default sorting option for some users who visit their personalized Digg page.