Social Media Marketing: Different Styles, Different Goals

Social Media MarketingRegardless of where a business stands, chances are that if the Internet has anything to do with its success, there is a place for social media marketing in the business plan.  New companies, old companies, big companies, small companies — they could all use social media marketing to some extent.  Whether they sell online or even if they don’t sell anything at all, Web 2.0 is a place that can help to make or break a company.

The real questions is this: “What is social media marketing and why do I need it?”

There are several different manifestations that can be considered social media marketing.  Knowing which one is good for your company makes all the difference in the world in determining how to integrate it into a business plan. [Read more...]