In the early days of social media, social bookmarking was up there with social networking and social news as a primary way of sharing the world with others. Delicious was at the top of the bookmarking world, wildly popular amongst academics and geeks and poised to expand to the rest of the world.
Regardless of where a business stands, chances are that if the Internet has anything to do with its success, there is a place for social media marketing in the business plan. New companies, old companies, big companies, small companies — they could all use social media marketing to some extent. Whether they sell online or even if they don’t sell anything at all, Web 2.0 is a place that can help to make or break a company.
The real questions is this: “What is social media marketing and why do I need it?”
There are several different manifestations that can be considered social media marketing. Knowing which one is good for your company makes all the difference in the world in determining how to integrate it into a business plan. (more…)