The Life of a Tweet

Life of a Tweet

Tweets have rapidly become a mainstay in most forms of entertainment. From sports broadcasts showing athletes’ tweets to news channels like CNN implementing live tweets from viewers, Twitter has been infused into society to the point where even technological illiterates know what it is. The primary form of content on Twitter is tweets — 140 characters at most. But what is the life-span of these concise messages? Let’s travel with a tweet in real-time to find out:

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Localize on Social Media or Else

University of Albany

Don’t worry. This isn’t one of those “feel good” stories about how social media is all about interacting with your local community. That part’s true, but you should know that already, right?

Today, let’s go over a quick explanation of how social media algorithms, especially Facebook’s, work and why you’re actually hurting your local page’s chances of being seen by having too many people outside of your local area liking your page. It isn’t just a matter of them not being interested in your content the way that locals will. It is an algorithm play that can actually prevent locals from seeing your posts.

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Facebook Ads Power Editor gets a Facelift

Power Editor

Those of us in the Facebook advertising world were greeted with an amazing new look and feel to Facebook Power Editor today. This is a pretty neat development for those who are new to the tool because it’s much cleaner and more organized than before.

While the changes were mostly cosmetic, it does allow for real-time monitoring of stats rather than constant downloading. That’s all. No big deal otherwise.

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Facebook’s Newest, Most Ingenious Campaign Yet

Facebook Look Back

If you’ve visited Facebook recently, chances are your news feed looks a little strange. Instead of your friends writing statuses, liking instagram photos and posting their most recent candy crush scores, they’re all sharing the same thing: a Facebook movie. Each of these movies is set to a touching and inspiring back-track that chronicles the life of Facebook members through their posts and photos from the beginning. So why is this seemingly simple concept so intriguing and downright ingenious?

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Stop Ripping on @JCPenney’s. #TweetingWithMittens was brilliant.

JC Penney's Mittens

It seems like a lot of bloggers and mainstream media publications are talking about JC Penney’s #TweetingWithMittens stunt on Twitter. Most are saying that it was a misstep. As they complain about it, they fall into the trap perfectly. It’s being talked about by journalists, Twitter users, and even other companies trying to get their own clever Tweets into the mix. The jokes on all of them. This campaign worked beautifully. When you consider that they didn’t spend millions of dollars to advertise during the Super Bowl and are being talked about as if they had, the ROI is very apparent.

The biggest complaint I’ve seen is that it’s not like the Oreo brilliance last Super Bowl. That is irrelevant. Lightning didn’t strike twice and it didn’t have to. People are talking about it. Even while a huge chunk of people were embarrassed for their apparent “drunk Tweeting” escapades, they still talked about it. The only real mistake that JC Penney’s made is that they let the secret out of the bag a bit too soon. Oh well. Nobody’s perfect.

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Are Teens Really Leaving Facebook?

Teens Facebook

It’s easy to say that teens are not quite as interested in Facebook as they were a couple of years back. Between the need to separate themselves from a network where their parents are on, and the advent of newer, trendier networks, it’s clear that their interests lie elsewhere more so. Does this necessary mean that Facebook is out of the eye of a younger demographic for good? According to a recent study, this does not appear to be the case.

On Tuesday, GlobalWebIndex released its social report and it seems as though particular trends have been seen as of late. Instagram, for example, has seen major growth and the same can be h for the mobile side of things as well. One would imagine that, because of these levels of expansion, Facebook would be hindered. However, Facebook – even though altered in some regards – still remains at the top of the social media agency food chain.

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Adapt Your Business for the New Facebook Algorithm

Algorithm

Today has never been a more important time to solidify your business’ online presence, especially with the progression of Facebook algorithms constantly changing. Social media plays an ever-growing role in not only engaging in customer interaction, but also in building your overall online reputation.

Business owners are having a harder time these days adapting to Facebook’s newest algorithms, stating in their announcements that if companies want reach, they should pay for it. And while many companies are starting to utilize Facebook ads more, there are still numerous methods to gain user visibility that are either completely free or very-low cost. Here are some ways which you can use Facebook to gain more social proof and essentially grow your company: (more…)

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6 Offline Tactics to Get More Twitter Followers

Twitter Pillows

By now, you probably already realize the vast marketing potential that exists within the Twitter landscape. With 231.7 million active users and 100 million people logging in every single day, there’s a huge attentive audience on Twitter that’s ripe for the marketing picking. And with a new report showing that promoted Tweets boost offline sales by 29 percent, it’s clear that if you take the right approach with your Twitter marketing, you can get some seriously impressive results.

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Of course, the first step to getting your Twitter marketing campaign off the ground is to build an audience of targeted followers. The internet is flooded with articles that will tell you how to do increase your Twitter following, but you’ll notice that almost all of these articles focus on online tactics, such as using a Twitter management tool such as Hootsuite, promoting your Twitter profile in your email signature, getting followers from your blog, and so on. But what many people overlook is that you can go offline to build your Twitter following too.

Here are some of the most effective offline tactics you can use to get more Twitter followers.

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  1. Add your Twitter info to your business card—You still have business cards, right? Despite everything going digital, business cards are still an important marketing tool, and you need to have professionally designed business cards that make a good first impression for your business. However, in this new age, it’s not enough to have the typical old business card with your name, job title and phone number. Your print business cards need to reflect the times we live in, and that means promoting your online social media presence on them. Put your Twitter info on your business card with a call to action to follow your profile.
  2. Put your Twitter link on all your print marketing materials—Your Twitter information should be on all of your marketing materials. That means it needs to be in your brochures, advertisements, flyers…everything. You can either put the entire Twitter url on there (e.g. www.Twitter.com/yourusername) or just your username (@yourusername).
  3. Give in store customers a special offer for following and interacting with you—One of the most often overlooked ways to promote your social media presence offline is in your storefront. Your customers should see information about your Twitter presence throughout your store. For instance, you could have a sign at your checkout stand encouraging customers to follow your brand on Twitter and offering them a special offer for doing so, like 10 percent off their purchase. Or if you run a restaurant or café, you could have little signs at each table promoting your Twitter page.
  4. Integrate Twitter into your direct-mail marketing—Think direct-mail marketing is dead? You’re wrong. When done properly, direct-mail marketing can generate a return on investment that exceeds nearly every other type of marketing. Now, integrating direct-mail marketing with your social media marketing can help increase your results. When sending out any direct mail, make sure to include your Twitter info and push any current social media promotions you might be running. With effective cross-promotion across channels, you can get better outcomes and a better return on your investment.
  5. Use QR Codes to direct people to your Twitter profile—QR Code marketing has become very popular over the past couple of years. Typically, companies use QR Codes to drive their audience to their website or a specific landing page with an offer, but you can also use QR Codes to promote your social media profiles. For example, you could have a marketing piece with a QR Code that says something like “Scan this QR Code to Follow Us on Twitter!”
  6. Promote your profile at networking events—If you attend networking events to build your business, these provide you with a great avenue for building your Twitter following. People go to networking events to connect with others, so meeting people and exchanging Twitter information is a natural fit. Ask for follows at the end of your conversations. This lets you keep the relationship going more easily.

With these six tactics, you’ll be building your Twitter following even when you’re not online. The key, of course, is consistency. It takes time to build a quality Twitter following. And remember, it’s not all about numbers. It’s about quality. Make sure you’re focusing your efforts on attracting targeted followers who will actually be interested in building a relationship with your company.

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5 Facebook Contests That Increase Holiday Engagement

Opening Presents

There’s no better time than the holiday season to give back to your fans and add a theme to your Facebook content. Closing out 2013 by using Facebook to show off your brand’s personality, offer holiday discounts to fans, and spread holiday cheer is a great way to engage your fans and get momentum for 2014.

Recent data shows that holiday campaigns on social media are both effective and easy to set up:

  • 63% of Facebook users say they’re likely to share a link to a holiday contest or giveaway
  • Fill-in-the-blank status updates receive 182% more engagement than other kinds of status updates
  • It takes 30 seconds to set up a contest using a fill-in-the-blank status update
  • It takes 10-20 minutes to set up a photo contest on Facebook — and 20-40 minutes to set up a multi-day giveaway

~ Information courtesy of our friends at ShortStack

Here are a few ways you can get started today:

1. Fill-in-the-blank contest: You’ll want to use holiday themes here. But even with just holiday topics, there are countless fill-in-the-blanks you can use.  For example:

  • The first Christmas song that pops in my head is _________.
  • The first thing I do when I get up on Christmas morning is _________.
  • The one word the best describes my family during Christmas is _________.

Status updates reel in the comments — and there are no wrong answers. We recommend using a fill-in-the-blank question for daily giveaways whenever possible.

Pro Tip: Our Status Ideas Engine has seasonal suggestions (many of them being perfect holiday contest templates) and a whole category devoted to Timeline Contests.

2. Photo contests: Use an app like ShortStack to host a photo contest. You can have the winner decided by votes or just pick one randomly. It’s a great way to reward fans, and has the added benefit of providing you with tons of user-generated content for further promotions. Make sure to give the contest a theme:

  • Best awkward family holiday photo
  • Best Christmas decorations
  • Craziest holiday weather photos

3. Giveaway a day: The social media equivalent of Oprah’s famous “favorite things,” this type of contest takes place over multiple days. It requires a new prize each day, but you don’t have to be Ellen and offer Beats by Dre or luxury vacations to see the entries pour in. For example, Perfect Balance Therapies banded together with other businesses in their shopping center to give away a daily prize and every post received tons of comments, likes and shares.

4. Nominate a friend: Everyone has a special person in their life whom they’d love to spoil during the holidays. Help your fans do that by hosting a “nominate a friend” contest. Allow them to submit a short essay or photo of the person to enter. Then let people vote on the entries or just pick a random winner.

5. Unlock a coupon: This isn’t a direct contest so to speak, but using an app that allows fans to enter their emails to unlock a coupon code is still giving them a gift, and it could deliver you ROI. Of course, this only works for companies that sell products.

The deciding factor in many of these contests is how much time you have as a community manager. If there isn’t time for your brand to build an app for holiday contests, don’t worry! Keep it simple and just focus on a Timeline contest.  Your fans will thank you for it.

Are you running any holiday campaigns? Comment below with details!

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Facebook & 3 Concerns With Video Ads

Facebook Video Advertisements

As it seems, Facebook is climbing onboard the video ad boat and it is a move that is actually very fitting. With such a large audience to consider with this particular website, it was only a matter of time until videos would start to constantly appear on the newsfeeds of users. This is a great financial move on the part of Facebook but I have to wonder how much this move will impact the user base at large. While these concerns have been confirmed, they are concerns with the upcoming change nonetheless.

  1. The change will not bode well for the faltering teen demographic. As it’s been reported in the past, those within this group have utilized the site less and even Facebook itself confirmed the matter. While some of this could be considered a result of young men and women wanting to get away from the vigilant eyes of their Facebook-using parents, it can also be argued that they have started to see more in the way of advertising on a site that is meant for social engagement. If there’s one things teens enjoy, it isn’t a litany of advertisements, in video form or otherwise.
  2. These videos may not be too friendly to older computers. Your typical laptop is not going to sputter out of control and combust if only one website is open but think about the common Internet user. Is that individual going to have one tab alone open on their browser of choice? When that individual is moving from page to page, they expect a smooth experience. While videos can come together as arguably the greatest platform for marketing, it’s reasonable to worry about how much bandwidth it will consume.
  3. No one really asked for video ads on Facebook. Yes, it is true that the videos on a user’s newsfeed will play silently at the onset, which is a smart move that any Long Island advertising agency can support. That being said, Facebook stated that, “Compelling sight, sound and motion are often integral components of great marketing campaigns.” While this might be true, is there a chance that Facebook will implement a change where videos are no longer mute to begin with? The idea of this social media mogul forcing video advertising in the faces of its users will do more bad than good in the long run; this won’t apply to only teenagers, either.

When considering the idea that Facebook will sell these ads for $2 million a day, it’s clear that the company stands a great chance of coming into money. Companies have to understand that this site is where most individuals on the Internet frequent. The idea of utilizing video content for awareness is understandable. Hopefully I am wrong about the concerns listed above and that these ads can benefit everyone.

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