LinkedIn SEO: Increase the visibility of your business profile


LinkedIn was created for business persons to communicate with each other. You can improve the SEO (Search Engine Optimization) of your profile so that you are more likely to appear on the Google search engine results pages, as well as making your profile more prominent and easy to find on the LinkedIn website itself. LinkedIn is not as prominent on the Google search engine results pages because contacting people on there is not so easy sometimes, but the new Google Hummingbird update may soon change all of that, so it is wise to start optimizing your LinkedIn profile now.

Make sure you fill out every section on your profile

This is imperative, as they are there for a reason. It is not like Facebook where there are parts that you can and cannot fill in and it does not matter. The only time it does not matter on LinkedIn is if the thing it is questioning you about is literally nothing to do with you. For example, if it asked for your limited company ticker number and you where/are not a limited company, then you would leave it blank. Otherwise, fill in every bit of your LinkedIn bio and profile.

Filling out your profile is important

Think about how people are going to read your profile. Google are very eager to make everything all about the user. This means that they are phasing out things that apply directly to the search engines and are trying to make it all about the user in every way. So it is up to you to think about how your website is viewed by others.

Look at the profiles of other people

You can start by going to look at some other profiles to see how they have done it. Look for blank spots on their profiles and look at how glaring it is. Look at how they have filled out their profiles. Take notes on what are bad and what are good. Look at some of the factors they have included and think about how you could include them. For example, are you going to write BA or bachelor of the arts? How have other people written it, and how is it formatted? Look at what looks good to you, and steal the good ideas whilst avoiding their mistakes.

What did other people do to rank so highly?

All of this research is relevant because firstly the LinkedIn results you are seeing on Google are probably the ones that are the best optimized. Secondly, you can pull lots of ideas from their profiles in order to make your profile better, and thirdly you are going to see evidence of why their profiles are ranking so highly. It may be that they have a lot of contacts, but you will also notice that it is because they have been thorough when filling out their profiles, whilst still being concise.

Think about the questions that may lead people to you

This is an idea that Google are playing with a lot these days. They are more interested in questions and less interested in keywords. So, instead of strategically placing keywords on your profile, think about what questions people may ask before they drop on your profile.

Things related to your service are possible, so let’s say that you paint houses, then a suitable question may be “who can clean my house in Randy Town?” If you optimized your profile with a relative answer to this question, then you may do better when it comes to ranking up your profile. This is especially true when it comes to location based queries, as it removes a lot of your competition from other companies online.

Keep up to date with current SEO updates

There are often rule changes internally within social media networks and within the Google search engine. This means you need to keep up to date with the most recent ranking updates for LinkedIn, and for Google. The LinkedIn profiles do appear on the Google search engine results pages, but normally only if you type in a person’s name and it has already shown you the Facebook and Twitter answers for that name. However, the wind is changing, and the hummingbird update is having an effect.

This may mean that optimizing your LinkedIn profile for internal ranking is just as important as ranking for external ranking via something such as the Google search engine. It is also a good idea to update your LinkedIn profile from time to time to make it appear that you are conscientious about keeping your information on there accurate.

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Six Ways You Can Use LinkedIn to Turbo-Charge Prospecting


You already know that LinkedIn has become a solid, go-to resource for researching companies and getting good background information on business execs.

But it’s also a prospecting tool, and a more powerful one than you might think. Here are six ways you can use LinkedIn to gain a competitive edge and leverage the time you spend prospecting:


1. Dig for decision makers

At most companies, the admin staff is trained to keep pesky sales people at bay. You can use the advanced search function in LinkedIn to identify both the decision maker with the sign-off authority and the influencers – the lower-level directors or managers most likely to benefit from your solution. That will make it much easier when you’re “warm calling” later.


2. Surprise opportunities

Try searching for companies in the “people” field. This will yield a list of everyone who works there – or has worked there in the past. You can then narrow your search by location or job description.

A related idea: Look where people have worked before their current position. You will find companies you did not know existed, and they can turn into customers.


3. Watch competitors

It’s always good to know what the competition is up to. You can “follow” companies by name, to see who they are connecting with.

Another angle is to check out specific reps who are chasing accounts on your turf. Watching what they are saying online or posting can give you an edge.


4. Track ‘endorsements’

LinkedIn recently added an “endorsement” feature, where people connected to a prospect will endorse them for various capabilities, ranging from financial modeling to publishing.

The number and type of endorsements can reveal a lot about the prospect, of course. But the real payoff can come from connecting with the endorsers.


5. Follow both prospects and customers

It’s a good idea to follow prospects and customers and track their LinkedIn activity. One good reason: You can spot situations where customers are connecting with attorneys, consultants or vendors – a pretty good bet that something’s in the wind.

Move quickly on this intel and you can get in ahead of the competition. When you participate in the planning stages you become an asset, develop a deeper relationship and land more business.


6. Join industry groups

There are thousands of industry groups on LinkedIn, which can yield fertile ground when cultivated with care.

Joining groups that your target prospects belong to will automatically give you a large audience of searchable contacts, and potential new business to develop.

But be careful how you go about it.

When you participate in discussions, make sure what you say adds value. Blatant sales efforts can get you booted. And simply posting links to your own website will be seen as self-serving.

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The 30 Minute Social Media Management Schedule

30 Minutes

In an ideal world, you’re the social media and content manager for your company. You spend eight hours a day harnessing the power of sites like Facebook, Twitter, and Google+ while developing content for your blog and YouTube channels. It’s tough, but you’re making it happen.

In the real world, you’re probably responsible for a ton of different things and social media was tossed onto your pile of work. How can you cope? Is it possible to have a strong social media presence without devoting a ton of time to it? Yes and no. Yes, you can have a pretty decent one, but 30-minutes as detailed below is the bare minimum to be considered truly active. I’ve seen people do it in about 2 hours a day and have a super strong presence.

For those of you who are having to hold it together until help (or more time) arrives, here’s a great infographic that can work as a daily checklist of activities that you need to accomplish to maintain the minimum level of social media power, courtesy of Pardot.

30 Minute Social Media Infographic

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LinkedIn Tops a Quarter Billion Users


The king of professional social networking reached a major milestone recently when they broke the 250 million user mark.

Since going public in March, 2011, LinkedIn has had an up and down road. This can be expected from any social media site that goes public (just ask Facebook) but LinkedIn has been relatively stable. They’ve had some missteps. They’ve faced challenges. They seem to come out on top the majority of the time.

Here’s what Mashable had to say about the milestone:

LinkedIn now has 259 million monthly active users, up from 238 million in the previous quarter and 187 million a year earlier.

The latest number, which came as part of LinkedIn’s third quarter earnings results, puts the professional social network firmly ahead of Twitter, which had 230 million active users last quarter according to its updated S-1. However, LinkedIn is still well behind Google+ (currently at 300 million) and Facebook (1.15 billion as of the June quarter).

Read More: Mashable

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Have you seen the new look to LinkedIn?


It is not every day that we go to our LinkedIn profiles; it is usually when we need to update our online resume or just checking in to see if we have mail or invitations to connect. LinkedIn, although the top choice as a business networking site for companies and employees to connect and those who are looking for work or to hire, is still not viewed as a daily social networking platform.

The business social networking site, LinkedIn is looking to change the amount of time spent on their site by redesigning their entire platform. As you are most likely aware recently they have added the “endorsement” feature which allows others to endorse another person’s specialty with a click of their mouse.

Now, they are visually cleaning up the look of profiles by emphasizing on displaying your networks and communities with images and graphs. Providing you with in-depth insights about you and your network, so even more so now than ever, choosing who you connect with on LinkedIn will reflect on your profile.


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How Will Facebook Job Boards Impact Businesses?

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Facebook is certainly stretching its legs into the business world. Rumors of Facebook launching its own job boards later this summer, possibly in response to other professional groups’ postings, could have a huge impact on recruitment for companies. How could this vast social network of nearly one billion help or hinder searches?

Facebook’s launch might be a strategic response to the growing popularity of LinkedIn, which is prevalent among the very specific crowd of business professionals. Facebook does a great job connecting and engaging with young people and will want to find ways to expand that notion. Facebook’s rumored job boards could very well make a significant impact on how recruiters, small business owners, and employees worldwide find good fits. With its expansive network, Facebook could be primed to make a large impact on hiring and job-hunting if it manages to employ this new idea correctly.


Can Facebook and LinkedIn Coexist?

Remember the song, “Video Killed the Radio Star?” The premise was that T.V. and video would kill the radio. Decades later, however, the radio is still around and doing just fine. Even if Facebook’s job boards succeed, I don’t think they will be able to wipe out LinkedIn. LinkedIn is very specialized, which will lend it the upper hand on Facebook for business professionals. As long as LinkedIn continues to innovate and seeks to serve its specific niche better than anyone else, it will continue to thrive.

Many believe that Facebook is viewed as a “more personal” social media platform. It does have a perception to change, but more than that, Facebook has to overcome the ways in which we all use it. If Facebook becomes a place where people could find work, overnight you would see a much more disciplined use. No longer could young professionals afford to post pictures of their crazy nights out (many can’t even do that today); their future employment could depend on the content they choose to share on Facebook. People would have to make the mental shift from using Facebook to catch up with old classmates to using it as a way to catch recruiters’ eyes, and that’s a major transition.


Enhance and Engage

The implementation of job boards will increase Facebook’s involvement even more. When you take Facebook and add a new dimension to it, you will increase engagement, and this move will still very much be within the boundaries of “social media.” This new brand extension theoretically blends well into social media, and does nothing to dilute Facebook’s brand in the minds of its users. This move will give users a whole new reason to check into Facebook, update their accounts, and share content that wasn’t relevant before.

This would absolutely increase Facebook’s engagement with its audience. And this means that small businesses would do well to ramp up their own involvement with Facebook – where the people go, leads follow.

Impact on Unemployment and the Economy

I, hopefully along with many others, would love to believe that Facebook could positively impact the nature of the economy, not only domestically, but around the world. With its unprecedented reach around the globe, if done right, Facebook could connect employers and employees better than any online platform ever has. While I don’t think Facebook will get everything exactly right, any attempt to connect people who need labor with the people who want to work could very well be a step in the right direction for a stalled worldwide economy.

Many employers today say that there’s a mismatch between what they’re seeking in potential hires and the skills listed in the applications they receive. Because Facebook touches so many various segments of the population, its job boards should help connect employers with people who meet their qualifications, regardless of where they currently live or work. Addressing this one element of the marketplace could have a significant impact on the economy.

With the amount of power and exposure that Facebook receives every day from its nearly one billion users, I would hope that any additions it makes to the site could create opportunities for individuals, as well as still work in a positive, coexisting manner with other groups. And hey, I may very well find my next employee on Facebook’s job boards.

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LinkedIn Basic and Advanced Training

LinkedIn Training

As social media continues to dominate much of our mindshare and time spent, marketers are finding it to be a useful tool for personal and professional promotions. LinkedIn has been more of an online resume and job/connection-finding service more than a marketing tool over the years but recently its domination in those fields has made it to where the natural progression towards marketing is finally occuring.


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