People soshalize. They don't care how it's spelled. They just do it.
More and more small businesses are recognizing the marketing power of social media and joining such sites as Facebook, Twitter, and LinkedIn. Indeed, Facebook alone is anticipated to reach one billion users by the end of 2012. Even those who have been most resistant to joining the revolution are unable to ignore the ability of social media to attract customers via the viral nature of social networking.
Klout recently unveiled the newest addition to its website that claims to measure “social influence”. Klout’s formula puts most of the weight on a user’s Facebook and Twitter pages. Then it measures that user’s social “Klout” based on a variety of factors such as how many “likes” a user’s posts get or how many retweets they receive. Basically, Klout considers you to have a high Klout score based on raw numbers, not on content.
Have you ever spotted a poorly designed Facebook ad? It seems like the simpler an ad platform is, the more people tend to create poor content for it. You might wonder how advertisers can mess up an ad unit so small (Facebook ads have a 110×80 pixel image limit, a 25 character title limit, and a 90 character body text limit), but I have seen it happen on a too-frequent basis.
I have a confession. I work in social media and I have never clicked on a Facebook advertisement in my life. If I want to “like” a page I go and find the page myself and click “like”. I don’t know who out there clicks on Facebook advertisements, but they exist and they are a major part of Facebook’s revenue stream.
If the goal is to get attention or exposure on Pinterest, there’s one thing to consider with your pictures: go vertical.
With a recent valuation of more than $100 billion and an IPO that aims to raise around $5 billion on the horizon, Facebook needs a viable monetizing strategy and needs it fast. Looks like it may have settled on one.
Facebook has now upgraded all pages to the Timeline design. The Timeline is a powerful tool for showcasing your brand. For example you can add a Timeline cover that will really reflect the identity of your brand.
Unless you’ve been in a coma for a while, you’ve probably noticed that the past few years of global Internet use have changed the game of marketing completely. These days, a consumer can immediately find a page for something the consumer likes—which is great for anyone selling anything.
About 1/3rd of Soshable’s traffic comes from various referrers with Google being the biggest one (that’s not counting Google search traffic). When I checked my monthly totals there was a new player in my top 10: Pinterest. I had completely forgotten about a conversation with a friend at Pinterest who told me that the site will send traffic whether I try to use it or not because of the handful of visualization posts we do here.
How do you eat an elephant? One bite at a time. How do you have success in social media? One step at a time.
