We’ve established that search engines and social media platforms thrive on content. We’ve gotten to this point because it’s what people crave.
Unify Your Content, Search, and Social Strategies
March 31, 2013 by 4 Comments
It’s very possible that I’m beating a dead horse on this one, but I’d rather beat a dead one than a live one.
Second Quarter Changes to Search and Social Strategy
March 30, 2013 by 4 Comments
Some may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?”
Photo Pages are Website Content That Keep Giving on Search and Social
March 9, 2013 by 3 Comments
Experts can offer whatever reasoning they want about why sites like Facebook, Instagram, and Pinterest became successful, but at the end of the day it’s a no-brainer that they turned pictures into the ultimate addictive hook to their sites and apps. We are visualizing creatures. We love to see things more than we love to read about them.
More Evidence that Women Rule Social Media
March 4, 2013 by 7 Comments
Women rule social media. There have been numerous studies that show that sites like Facebook, Twitter, and Pinterest are dominated by women. 75% of women according to Pew Research Center use social networking sites compared to 63% of men. This is important to understand.
The Actions Needed to Build True Brand Ambassadors
February 28, 2013 by 3 Comments
You’ve gone through all the steps. You knew that we were going to be talking about brand ambassadors. You learned why they’re important. We showed you how to identify them, then we discussed how to approach them. Now, it’s time to wrap it up with the hardest part of them all. We’re going to talk about how to sustain them as true brand ambassadors.
How to Approach a Potential Brand Ambassador About Social Media
February 27, 2013 by 4 Comments
You’ve made a customer extremely happy with their purchase and exceeded their expectations. They’re smiling, shaking your hand, and thankful that you earned their business. They show all of the signs of being a potential brand ambassador. Now, how do you actually convert them from happy customer to brand ambassador?
How to Identify Potential Brand Ambassadors
February 26, 2013 by 5 Comments
Let’s assume, for a moment, that you have step one on the path to building your Brand Ambassador Factory covered. For those who don’t know, step one would be to make sure that your business is operating in a way that creates extremely happy customers and clients. There’s nothing I can say on this social media blog to help you there – run a good business and make people more than satisfied with the results you deliver. If you aren’t doing that, social media can’t fix it.
The Importance of Brand Ambassadors
February 24, 2013 by 2 Comments
We’ve all heard the cliches.
- “Build raving fans!”
- “Word of mouth is the best form of advertising!”
- “Delight your customers!”
These sayings would start to get really annoying if they weren’t 100% correct.
Now You Can Reply Directly to Comments on Facebook Pages
The day we all have been waiting for has come for Facebook page owners and admins. The day in which we can directly respond to the people who leave comments on our Facebook Pages without having to tag them or just leaving another comment in your thread.
Facebook sure has improved communication on Facebook Pages with this latest feature by adding a reply link to comments. This means that you can now click “reply” when a comment is left on your page and the person who left it will be notified. This will turn commenting into a nested thread that will be in the comments section but creates a more personal touch between your brand and the commenter.
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