We’ve done it, just like most of our friends have done it to us. We’ve come across a viral video that either made us laugh out loud, cry like a baby or think about something we’d never really considered before; and we’ve passed it on – usually with a comment like “lmao” or “This is going to make you cry.” And some of them are just so simple: a little kid getting his finger bitten by his younger brother or a three second symphonic clip introducing a wide-eyed gerbil. These videos are getting millions and millions of views and it seems like almost no effort went into the production. Why can’t you do that and use it to promote your company at the same time?
Video Marketing: Going Viral with Your Company
Be An Efficient Social Manager With Buffer
Time saving tools are always welcome to anyone with the job title social media manager. If you have this title, or something similar, it is very likely that you manage multiple social accounts everyday. Whether it is different social networks, multiple Twitter IDs, or brand clients, efficient tools are necessary to keep updates flowing.
How Facebook Timeline Can Help You Tell a Better Brand Story
In late April 2012, brand pages on Facebook were migrated to the new Timeline layout, making most social media plans for the year redundant. Authority social media websites like Mashable, Read Write Web, and many others ran a series of posts on making the best of the Timeline layout.
Doing Facebook like a Pro: The Facebook Post Planner
Whether you’re maintaining a personal or a business Facebook page for marketing or for branding, running out of things to post or share is a no-no. It is important to keep yourself visible and active among your followers, more so for business pages. That’s why when I chanced upon this Facebook app, I was nothing short of thrilled. [Read more...]
Effect of Facebook Timeline on Brand Pages
There is a huge effect of Facebook Timeline on brand pages as it opens a number of opportunities for those business entities who wants to market and build their brand online through the best social networking site. A successful fan page is one that allows the business to reach potential clients, connect with honest customers, and build an image of loyalty in their market of existence.
Social Media Spells Trouble for Movie Ads on TV
A report from Reuters recently came out stating that marketers are entertaining the idea of spending a higher percentage of their marketing budget on social media campaigns. According to Lions Gate Entertainment Corp Chief Executive Jon Feltheimer, studios will look to spend less on TV ads and more on online promotions. The Hunger Games (over 5 million fans on Facebook) is used as an example of a successful movie that relied heavily on social buzz. According to Feltheimer, their marketers saved $15-$20 million by taking an online-heavy media approach.
Think like a Marketer, Operate as a Consumer
Big corporations, small businesses, non-profits, and even politicians are seeing the value in social media, which means that the surge in social media marketing and advertisements will only continue to increase.
Seven Useful Facebook Insights Metrics that You Should be Monitoring
Facebook is arguably the biggest social network available in a social media marketer’s arsenal – it has the user base, platform and mechanics for social outreach that make it so attractive from a brand perspective, and this is why the majority of brands have a presence on Facebook.
5 Twitter Tips to Success for Small Businesses
If you follow these five steps they will get you well on your way to achieving a successful Twitter Social Media campaign. [Read more...]
Applying the “Hippo Walks Into a Bar” Principle to Social Media Campaigns
As we discuss the ways that social media can be used instead of press releases as a superior method of putting out a brand message, one of the most enjoyable components of the technique is being able to add a flash of creativity and personality to the campaign in ways that press releases simply cannot. It’s the hippo in the room. It’s the fun stuff.












