The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.
Getting More Facebook Fans is NOT the Key to Social Success
May 17, 2013 by 1 Comment
I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.
Kissing Up to the Facebook and Google+ Algorithms
May 12, 2013 by 1 Comment
There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm”. Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant enough to get a benefit out of the networks.
Social Media is More than a Branding Tool
May 11, 2013 by 3 Comments
Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive foot traffic and website visitors. Branding should be a secondary benefit, a side-effect of a proper promotional strategy.
Getting More Facebook Fans is a Minimal Need Compared to Reach
May 11, 2013 by 1 Comment
For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most businesses should push to the back burner. It’s not that you don’t need them at all, but the success of a Facebook page is determined by reach and fans are only a small part of the equation.
Keep it Local, Local, or Local on Facebook
April 30, 2013 by 4 Comments
I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today, there’s really only one side that deserves any representation at all. Local businesses should focus solely on getting local fans, period. To get a broad reach of fans outside of the market area as a local business can do more harm than good.
There are Billions of Social Media Users, but…
April 14, 2013 by 3 Comments
For Car Dealers, Exposure is a Key Point on Social
April 2, 2013 by 6 Comments
I wouldn’t go so far as to say that it’s the main point, but it’s definitely one of the keys. Exposure on social media is an extremely high-potential benefit of having a strong presence on social media sites, particularly Facebook.
What We Want to See: Make Yourself More Personable Online
April 2, 2013 by 1 Comment
So you have a Facebook page for your business, you have a Twitter account, you’re doing all you think you need to do to have a good, strong online presence. And that’s very good, but all the tweets in the world might not amount to a hill of beans unless you remember one very important thing: the human factor.
How To Keep Filling Your Blog With Valuable Content
April 1, 2013 by 8 Comments
We’ve established that search engines and social media platforms thrive on content. We’ve gotten to this point because it’s what people crave.
