If you have a business page setup on Facebook and looking to gain more local people on your page as well as spread your brand further within your community, Facebook Nearby is a new mobile location based feature that has been helping profiles thus far but as of last month, Facebook decided to add a global update to their feature and include “Nearby” for businesses as well.
The New Year has rung in and the Holiday Season is officially over. That means it is time to get revamped for the New Year and ensure your Dealership is staying ahead of the times when it comes to your social media strategy. You might already have one and think that it works so no need to fix it and you may be right, depending on your budget and your time, although the hopes is that many GM’s have resolved themselves in thinking that social media is a fad or has no purpose within the Automotive Industry, since if you haven’t felt the effects of what social media can do for your dealership it only means you are doing it wrong or have the wrong person or vendor aiding you on your behalf.
It is time to be blunt and straight forward about your social media efforts that no longer should be a back-burner priority since it should have by now been integrated within your marketing strategy as to how you not only create advertisement but how you can create engagement with others to build relationships. It is now 2013 and that means you no longer should have excuses as to why your dealership is not spending time on various social networks or appointing someone who continuously communicates to you as to what is going on because you care, even if you do not have the time to do it yourself, you care, not because it is social media, but because it is your brand and the means to connect and contact others in real-time is what is required of a business and you are a business. Period.
Therefore we are going to say farewell to negative thoughts surrounding social media and hop into the positive seat to drive your dealership into the houses and minds of potential buyers. As a dealership, you already know that one buyer can turn into generations of buyers, especially with your great staff and customer service. This is true for your presence on social networks, except now your efforts are amplified.
Here is a check list to ensure your dealership is starting the New Year off right.
Promoted posts on Facebook is a simple, inexpensive way to gain more views on an article, promotion or exposure for your Facebook page, depending on what your marketing goal is will ultimately decipher your end result. Although it is an easy way of getting seen further on Facebook, you need to know when and what to promote so your efforts don’t become a waste of time or lose the true effects a proper promoted post can do for your business.
The Holiday season is within the air, some crisper than others, but it is most certainly here and as it has unfolded we have spent our spare time adding decorations to the outside of our houses; wreaths upon doors, stringed lights across the eaves of the roof and making the indoors just as festive. Why not our social networks?
Many car dealers have created or have thought about creating a Facebook Business page for their dealership due to the social network having one billion users and three billion likes and comments generated daily. Facebook is where people like to share, explore, and connect, which ultimately makes it the perfect place for car dealers to engage with potential buyers.
To some of you this may be considered old news, yet to others this could be valuable new news that may help with time management when it comes to your multiple Facebook Pages or for businesses that have one Facebook Page, either way, using your mobile device to manage your page on Facebook can certainly decrease the loss of interaction if you are unable to sit in front of a computer all day.
YouTube has recently added more changes to help you better understand where you stand amongst your efforts on YouTube. They have redesigned their Dashboard for its users to not only easily gain information regarding their activities but the ability to customize their personal dashboard to look the way users want it.
Enabling personalization is important for any social network to understand that users want the ability to see specific analytics the way they prioritize them as opposed to the way the social network (like YouTube) would, they are not always going to be the same.
You may be a flourishing business, a new start-up, or personal brand trying to outshine your competition on social media. You have created several social accounts on various networks and a lot of time and energy has gone towards trying to make it work. You or your team has come up with social media goals of how many Facebook “likes” and Twitter followers your business or brand should strive for. However, no matter how much effort, or how many attempts you have made in trying to reach your targets, improvements and increases to your numbers are not occurring.
This is Part 4 in a 5 part series. Please read the previous posts first or none of this will really make any sense.
- Part I: The Key to Search and Social in 2013 and Beyond
- Part II: Picking the Power Accounts at Your Dealership
- Part III: Building Your Dealership Power Accounts
So, you have your power accounts. You’ve done what was posted in the previous parts of this series and you have a strong individual presence on Facebook and Twitter at the least plus hopefully other social media sites like Google+ and Pinterest. It’s time to put these accounts into action and produce a return on your investment of time and energy. Where do you start?
Facebook Pages are important to keep updated on a regular basis, but that doesn’t mean we have a lot of time to go to our page and update them at optimal times for posting. Therefore we turn to third-party apps to help us manage various social platforms and schedule all from one spot. With that said, there are many of us that just want to ensure that our Facebook page is maintained and some don’t want to deal with any outside apps or tools to schedule a post and now you do not have to.
For now, you can only schedule Facebook status updates on Facebook Pages which serves as a great on-site tool especially for business pages. It is also very easy to add a scheduled post on Facebook with Facebook.