Promoted posts on Facebook is a simple, inexpensive way to gain more views on an article, promotion or exposure for your Facebook page, depending on what your marketing goal is will ultimately decipher your end result. Although it is an easy way of getting seen further on Facebook, you need to know when and what to promote so your efforts don’t become a waste of time or lose the true effects a proper promoted post can do for your business.
The Holiday season is within the air, some crisper than others, but it is most certainly here and as it has unfolded we have spent our spare time adding decorations to the outside of our houses; wreaths upon doors, stringed lights across the eaves of the roof and making the indoors just as festive. Why not our social networks?
Many car dealers have created or have thought about creating a Facebook Business page for their dealership due to the social network having one billion users and three billion likes and comments generated daily. Facebook is where people like to share, explore, and connect, which ultimately makes it the perfect place for car dealers to engage with potential buyers.
To some of you this may be considered old news, yet to others this could be valuable new news that may help with time management when it comes to your multiple Facebook Pages or for businesses that have one Facebook Page, either way, using your mobile device to manage your page on Facebook can certainly decrease the loss of interaction if you are unable to sit in front of a computer all day.
YouTube has recently added more changes to help you better understand where you stand amongst your efforts on YouTube. They have redesigned their Dashboard for its users to not only easily gain information regarding their activities but the ability to customize their personal dashboard to look the way users want it.
Enabling personalization is important for any social network to understand that users want the ability to see specific analytics the way they prioritize them as opposed to the way the social network (like YouTube) would, they are not always going to be the same.
You may be a flourishing business, a new start-up, or personal brand trying to outshine your competition on social media. You have created several social accounts on various networks and a lot of time and energy has gone towards trying to make it work. You or your team has come up with social media goals of how many Facebook “likes” and Twitter followers your business or brand should strive for. However, no matter how much effort, or how many attempts you have made in trying to reach your targets, improvements and increases to your numbers are not occurring.
This is Part 4 in a 5 part series. Please read the previous posts first or none of this will really make any sense.
- Part I: The Key to Search and Social in 2013 and Beyond
- Part II: Picking the Power Accounts at Your Dealership
- Part III: Building Your Dealership Power Accounts
So, you have your power accounts. You’ve done what was posted in the previous parts of this series and you have a strong individual presence on Facebook and Twitter at the least plus hopefully other social media sites like Google+ and Pinterest. It’s time to put these accounts into action and produce a return on your investment of time and energy. Where do you start?
Facebook Pages are important to keep updated on a regular basis, but that doesn’t mean we have a lot of time to go to our page and update them at optimal times for posting. Therefore we turn to third-party apps to help us manage various social platforms and schedule all from one spot. With that said, there are many of us that just want to ensure that our Facebook page is maintained and some don’t want to deal with any outside apps or tools to schedule a post and now you do not have to.
For now, you can only schedule Facebook status updates on Facebook Pages which serves as a great on-site tool especially for business pages. It is also very easy to add a scheduled post on Facebook with Facebook.
Share buttons are a must on blogs and websites, anywhere you have content you truly need to ensure that you provide social share buttons to your readers or community; people love to discover and share a good find. However, knowing which social share buttons are worth adding to your site can prove difficult especially with the variety of social networks we have to choose from, therefore there is such thing as too much when it comes to share buttons.
Foursquare has quietly been making moves that will have a major impact on local businesses and local internet marketing. The service is already used to check in at a variety of places, and now their reach will be expanding.